Unless you live under the rock, you might have heard about TikTok once if not a lot. In recent times, TikTok has gained huge popularity among the masses due to its unique and entertaining approach. The reason why people are so crazy over TikTok is due to its unique feature and easy-to-understand user experience, in order to understand what is the appeal of Tiktok.
TikTok is very versatile with its feature, being used by small children to old people is an example of it. With the increase of time, Tiktok has given a huge number of features to its users. From recording videos on songs to editing videos, posting cover songs to posting original songs, people can use TikTok in so many ways.
So what exactly draws so many users towards the Tiktok app and why exactly are you missing out? Let us get into what is the appeal of Tiktok and you can decide if you want to be a part of the Tiktok train at the end.
Origin Of TikTok
Before we get into the packed features of TikTok, we need to know about the origin of TikTok. When TikTok was launched by the Chinese startup company ByteDanc in 2016 with the name Douyin. TikTok came into the hype in 2017 when it acquired its opponent app known as “Musical.ly”.
Once TikTok bought Musical.ly there was no looking back for the social media platform, it became so popular that it was being used by the whole world. TikTok originally only had a few features compared to now, like the ability to record for just 15 secs or less. Slowly with time, TikTok started to add more and more features like adding a longer time limit, editing features, duet, stitches, and many more.
Why Should You Use TikTok
Many people who are new to TikTok might ask themselves; what is the appeal of Tiktok. Well, the answer is pretty simple as you can do so many things in TikTok. From getting entertainment to being a person who gives entertainment to others, you can use TikTok as you like.
Some people might say, making videos in TikTok and not having a fixed career is a huge problem but with the recent time and advancement of TikTok, many people can earn lots of money in TikTok if they are good at TikTok.
TikTok is not only for entertainment but also for knowledge regarding different fields, for instance, one can find videos related to food/ topic of your interest as TikTok will provide you with more of what you spend your time watching.
There is a growing discussion of if TikTok is good for mental health or not, you might also be concerned about that and it is a factor to consider. So, what is the appeal of Tiktok and is this a good app to use?
What Can Be Done In TikTok
So you learn about TikTok and find it interesting but you have very little knowledge of what can be done in the TikTok app. In that case, you are at the right place, below are the elements/things you can do in the TikTok app;
You Can Record Videos On TikTok [Get Creative With Your Ideas]
As we all know, TikTok is an app for posting and watching videos of one another, so it is a prime feature of TikTok to be able to record videos and is among the main reasons on what is the appeal of Tiktok. Recording videos in TikTok is very simple if you compare it to other apps, you can just simply record with your own smart devices (smartphone, tablets, even PCs) if you have a built-in camera in it. The steps to record video on TikTok are below:
Step 1: Launch TikTok
Same as zooming in while recording, you should open the TikTok app.
Step 2: Click The “+” Icon
Tap the “+” icon at the center of the bottom banner of your screen. This will allow you to create a new video.
Step 3: Begin Filming
Once you click on the “+” icon, you need to click and hold the red shutter button. Doing so will start to record your video.
{Note: You must choose the length of your video and template beforehand.}
One fun thing is that you can even record videos on TikTok offline too.
You Can Edit Videos On TikTok
You don’t need editor-level skills to edit videos on TikTok. It is a very simple and easy process to edit videos on TikTok, yet it can make a huge difference in the videos once it is edited. Once you know how to edit videos on TikTok, your videos will be very pretty and can attract a lot of attention.
TikTok allows you to edit your videos with various effects and features like; feature to reverse video and audio, adding text effects on your video,
It is very easy for even a starter to learn how to edit videos on TikTok.
Feature To Post Original Content
When you record a video, it is all up to you if you want to make your content or make videos using your other’s voice and concept. TikTok gives you the authority to make your video and even post vlogs for a few minutes. When you have original content, you can grow more on TikTok.
While posting original content, you can also add your voice on a video afterward too.
Ability To Likes & Comment On TikTok
TikTok is an open platform where you can not only post videos but also like and comment on the videos of other users. This makes sure you can give your opinion on videos of other users by commenting and when you like videos of other users you can like them too.
More like means more fame on TikTok, so many people try their best to get more likes.
A great feature of comment on TikTok is you can block comments with the specific keyboard too, this ensures your good user experience.
Besides this, you can also limit the comments coming in your TikTok videos, this might get your reach a little low but it will ensure you won’t get spam comments.
Moreover, you can like the comments of others and other people can also like your comments too with the ability to see users liking the comment on the TikTok videos.
You can also tag a friend or other user tag on the TikTok comment. Another great feature of comment on TikTok is you can mention other users and so can other users, you can see who mentioned you on TikTok videos as well.
If you are too much concerned about you getting spam comments or hate comments on TikTok, you can also disable the entire commenting feature too. Similarly, in recent updates, TikTok introduced a new feature where you can reply to a comment with video.
Now You Can Duet On TikTok
If you are using TikTok for a long period, you might have seen a lot of videos that follow along with videos of some other users, which is known as a duet on TikTok. This is an awesome feature that lets to make videos with another person with sound.
Duet lets you enhance your reach as well as makes making videos fun.
New Feature Stitches On TikTok
With recent updates now you can use take a certain part of the video of other users and use it on your TikTok videos, this new feature is the stitches feature. This feature is also useful to reply to a users’ video or a part of the video by adding your idea to it.
You can choose to enable or disable the option to allow other users to make stitches from your videos. This keeps your privacy safe and won’t let others misuse your videos or part of your videos. Also, if your TikTok account is private then other users won’t be able to make a stitch with you.
You Can Stream Live Videos On TikTok
Another great feature about TikTok is the ability to stream live videos, this lets you interact with other users of TikTok without having to text with them. Moreover, you can also announce you going live to your followers via TikTok itself. You might think filters and effects are only for videos but you are wrong, as you can use filter while being on a TikTok live.
In recent updates, TikTok introduced the ability to add a co-host on a live video. You might not like this feature and don’t want an invitation to be a co-host on a live video stream on TikTok, TikTok also has a feature to disable invite to co-host on TikTok live video.
Possibility Making Your Community On TikTok
This feature mainly depends on how many followers you can gain on TikTok. If you can have a lot of followers on TikTok, you can create your following and form a community of your own.
Due to this, people try a lot to get more followers on TikTok. Some people use shortcuts to get free followers on their TikTok accounts. Once you have enough followers, you can have your community and get better treatment with more likes and views.
You Can Chat On TikTok
A new feature of TikTok is the ability to send messages to other users on TikTok but to get this feature you need to be at least 18 years old. You will have complete control over who can text you and who can’t as well. Another good thing about messaging in TikTok is you can mute chat notifications on TikTok, this will make sure you won’t get disturbed by constant notifications.
Another thing is some people might have their accounts private, this might keep you from texting them. Just follow them and you can text them or check out how to text a private account in Tiktok.
Huge Chances Of Earning Money On TikTok
Earning money can be a little tricky on TikTok as you can earn money through various means. For instance, you can earn money from TikTok via videos/views, and some might earn money from the gifts they get in TikTok live. Similarly, some might earn money from Tiktok by making paid videos of different brands.
Earning money on TikTok is something many users do and some users even earn millions of dollars per month just by TikTok.
Advertise Your Business
TikTok now is not just a platform to show your talent but also to advertise your products. You can advertise your business in two ways; one is making videos with your products by yourself on it and the other sís paying famous TikTokers to advertise your products to their followers.
Benefits Of Using TikTok
So, you think of using TikTok but aren’t sure about the benefits of using it. Well, you can find a lot of benefits of using TikTok on what is the appeal of Tiktok, some of them are below:
You Can Promote Your Business Easily On TikTok
TikTok is not just a platform to make funny videos anymore, now you can use TikTok for advertisement purposes as well as to enhance your business.
You can promote your business by mainly two ways; one is paying already famous users to make videos suggesting their audience to buy your products. The other one is quite simple as well, you can make a video of your product on your TikTok account and promote the video using TikTok promote the feature.
You can promote your videos by mainly three ways:
Native Video Ads In-Feed Of TikTok
Ads that are auto-playing and full-screen show up between videos of user-generated content. It is very similar to Instagram story ads, these ads will link the users to a landing page or an app store.
TikTok Brand Takeover Ads
Ads that are full-screen five-second static or even animated, appear when a user first opens the TikTok app. These brand takeover ads work by directing the users to a webpage or TikTok account. This ad type has very few advertisers per day in each country and is rumored to cost up to $50,000 per campaign.
Brands Create Hashtag Challenges
These themes are generated by brands or businesses associated with the promoted hashtags. The main goal of the brand is to create interest with users to create videos around the theme and share.
Running ads on the TikTok app requires applying, this is due to the service is still being tested, and for this reason, there’s no accurate data on TikTok advertising rates. Some agencies report that TikTok in-feed ads are sold at $10 cost-per-impression, and need $6,000 minimum campaign spend.
According to TikTok, over 90% of users on the platform visit several times every day, making it tempting for companies whose demographics match the TikTok audience.
TikTok Is A Platform To Showcase Your Talent
Previously, TikTok was famous for just lip sync and dancing to the songs available on TikTok but now it has changed. People can now post anything they want to, for example, singing, playing video games, or even outdoor games. TikTok is not only a platform for entertainment but also a great place to show your talent.
One thing you should make sure while posting is your video follows the TikTok community guidelines and won’t spread any hate.
You Can Also Learn New Things On TikTok
Learning new things is very important for human beings and now you can even learn from TikTok. It is said that people tend to remember and learn more from videos than from what they read in text format. Similarly, TikTok is filled with videos of many fields and you can find very informative videos about many topics.
Due to the presence of a huge number of users, some users are experts in many things even complex topics like the medical field as well. So, you can find many informatic videos and learn from them.
Knowing More People
TikTok is a social media app and not only an app to post videos, therefore, you can also know many people. You can be famous by TikTok and even make the small community that adores you and follows you.
Opens New Doors Of Opportunities
You might know about how people earn millions from TikTok and also gets a lot of opportunity acting field too. If your acting is great and you get famous on TikTok then you can get scouted by modeling agencies or even the director of movies.
Not only for acting, no matter what talent you have if you manage to blow up on TikTok then there is a huge chance of you getting new job offers or chance to show your talent in the real world too.
Detriments Of Using TikTok
Everything consists of some detriments along with its merits, so does TikTok. Some disadvantages of using TikTok are below:
TikTok Causes Depression
TikTok is a social media and we all should know what we see on social media is not always true and people can be faking their lifestyle. Many people watch TikTok of other people and start comparing their lifestyle with the lifestyle they see on the TikTok videos that can make them feel they are not enough. When one starts to feel that way about themselves, it is sure that will slowly get into depression.
Therefore, if you are using TikTok and feel like you are not enough when they compare to the people in TikTok videos then just know what you see in social media is not always true.
Online Distraction From TikTok
Digital distraction and simple distraction are both nearly the same things but in this case, people get distracted from the real world due to TikTok. For instance, people can end up using TikTok for 4-5 hours no matter what they see in it, that time could have been utilized in the real world to do something productive. Hence, it proves how TikTok is distracting people from the world.
Lack Of Privacy On TikTok
If you are one of those people who are very concerned about their privacy, TikTok might not be the best app to be in. This is because you might not be able to maintain your privacy as much as you want. There are a lot of loopholes in TikTok which can disturb your privacy.
Even if you private your account, some third parties apps let other users get into your account.
Is TikTok Safe To Use?
The answer to TikTok being safe to use is a very subjective topic, as it depends on how you use TikTok and how sensitive are you. At present, people are very sensitive and you might get backlash from even a small mistake on what is the appeal of Tiktok.
TikTok can be bad for your social image too and also mental health, as your video is free to use for all people if your account is not private. Therefore, people can misuse your data for bad purposes as well.
Frequently Asked Questions
Why Is TikTok So Famous?
TikTok is mainly popular for its unique features like recording videos, editing them, streaming live videos, and even being able to earn money. People all around the world use TikTok and its popularity seem nowhere near stopping.
Conclusion
TikTok is a great app for people of all types, for example, people who have a tremendous amount of talent can grow a lot in TikTok, and people with beauty can gain a lot of attention. Also, people who have a lot of time can pass their time watching others’ TikTok while also making their TikTok videos for fun.
Not only this, but people can get lots of opportunities to be in a better place and earn a significant amount of money just because of TikTok.
