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Why Are My Likes Decreasing in Tiktok 2021 [Solutions]

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Tiktok is all about sharing your videos with the world. If you have unique ideas about the content then you can become popular on Tiktok. You just need to show your creativity which is different from other Tiktokers.

But have you ever imagine why your likes decreasing in Tiktok? Your likes usually decrease in Tiktok because you’ve content is not engaging or you’ve posted too many videos at a single time or you’ve posted sensitive video or you’re following outdated trends or you’ve bad impression on your profile or you’re not using proper hashtags or you’re promoting bad things.

Your reason can be different from other users behind the losing likes on Tiktok video. If you have figure out your missed point then move on to fix it as soon as possible so that you won’t repeat the same mistake again and again.

Now, let’s see how you can increase likes on your Tiktok video if it’s decreasing significantly from time to time.

Why Did I Lose All my Likes on Tiktok?

One of the main reasons behind losing likes on Tiktok is because you are posting the same content that other Tiktokers already have. If you do copy the same content idea from top to bottom then why would users like your video which they’ve seen thousand times on Tiktok.

This is why you’ve to be creative regarding your video whether it can catch the attention of viewers or not.

Now, let’s move on to the rest of the mistakes which you’ve made while creating a video that leads to losing likes and views.

Poor Content Idea

As I already said before your content/video needs to be engaging to the viewers. If you create such a video by mixing your creativity and editing tools from Tiktok then you will definitely get more likes and views on Tiktok.

However, if you don’t put your creative idea while making a video and your content looks just plain without editing then nobody likes to see such video on Tiktok. Remember the Tiktok is all about showing your input and additional creativity to lure out the attention of a large audience.

You have to think outside the box which means edit your video to the next level or just normal so that the viewers like us can like your video. You don’t need to edit your videos too far that look like trash. Simply put those components in your video that matched the content just like a pizza. Layer it out from the bottom and finish with the final eye-catching touch in your video.

Also Read: Why are My Views on TikTok Suddenly Dropping

Posted Many Videos

One thing you should always remember is that you don’t have to post videos every 30 minutes to increase the likes and views on Tiktok. If you do that then you are only just losing your likes and views on your video.

You post your first video and after30 minute you again post your second video. People/audience are not fully done with your first video and they suddenly see your another new one. This will only increase the bounce rate on your first video.

Let your first video get enough likes and views on Tiktok. Once you think that that’s the limit on your video after 4 or 5 hours then start posting your next new video. It will be even better if you take a gap between six hours for each video.

Once you slowly start gaining likes, views, and followers in your Tiktok then you can decrease the time gap slowly and slowly. But still you’ve to take a time gap of at least 4 hours even though you are popular on Tiktok.

You’re a New User

If you are losing likes on Tiktok then maybe you are new user. Once you create an account on Tiktok and start posting videos then Tiktok will first examine your account and your content. It will look after whether you are following their community terms of services or guidelines or not.

Besides, Tiktok will always boost your first two videos to the audience. It’s because to gain your motivation towards creating content for Tiktok. At last, they want you to post unique content so that it will be their source of revenue and you can also earn some money from it.

So, if your first video gets way more likes and views you imagine then you expect the same thing for your other videos. You’ve to just keep posting unique and attractive videos to increase the likes and views on Tiktok.

Also, don’t lose hope if your likes are decreasing on Tiktok. Keep thinking about how to make your video engaging.

Outdated Content

Your outdated content also plays a vital role behind losing likes on your Tiktok video.

If you want to increase likes and views on Tiktok then you’ve to keep up with new trends. You need to search what are actually treading on Tiktok at this time. Once you find the trending topic then you have to go with it and make a perfect excellent video for your audience.

If you follow one trend then it will only last for few days or a month. So, if you keep making videos on the same one trend for too long then you will definitely lose likes on your Tiktok videos.

Therefore, keep your Tiktok account updated from time to time by following new trends. Take your time in a little bit of research and then start making videos.

Sensitive Video

Another reason why you like decreasing on Tiktok is because of sensitive content. You can’t post such video that includes hate speech, violation, murder, pornography, illegal things, government misuse, and more.

If Tiktok finds your content is sensitive then it can keep your video to private or sometimes reaching to the audience. So, you always have to remember not to violate Titkok’s policy and guidelines.

Besides, even though you can manage to publish your sensitive video from time to time then not all the users or audience love to view and like your content. You will only get likes from those people who are actually on this sensitive stuff.

So, remember to think carefully before posting your content on Tiktok.

Also Read: Why Did Tiktok Deleted My Account

Poor Impression on your Profile

If your Tiktok account got a bad impression because of the video you’ve posted before then it can also lead to losing likes on your future video. You will find different types of people on Tiktok. Some may likes your content you post and other can against the content which you’ve selected.

So, if there is a controversy on your video and it is spreading all over the world in a bad way then it will affect your account. You will not only lose your likes but also lose your followers.

That’s why first move on to solve your controversy (if there is one) to lift up the poor impression from your profile and then only start creating or posting other videos.

Not Using Hashtag

A hashtag is one of the important factors that helps you to boost your content to a large audience on Tiktok. In fact, it is an essential thing which you should always remember to include in your every video.

Suppose, your video is all about gaming, and if you use #gaming or #games or #populargames or #bestgames in your video then when someone types gaming on Tiktok then your video will also come on that list.

So, if you are getting more likes and views on your Tiktok video at one time and it’s decreasing gradually from time to time then it’s time for you to use a hashtag. Also remember, to use hashtag only related to your content.

Promotion Video

If you’ve recently started a Tiktok account and you are getting positive vibes from your videos then you’ve to keep maintain it for a long time. Once you think that you are ready to become an influencer then you can start promoting advertisements.

However, if you are new on Tiktok and you started the promotion video after 1 month of account opening then you will lose likes on your video. You have to know your audience or followers that why they follow you on Tiktok and why they are liking your videos.

This doesn’t mean that you can’t do a promotion video but you’ve to maintain the ratio. It’s better for you to advertise only few times a month rather than doing it every day to sell out your product.


It’s all on your creative idea and the unique content to increase likes, views, and followers on your Tiktok. If you can think outside the box then you reach to those popular Tiktokers level out there. But, if only follow or copy the content from others then it will be hard for you to keep on Tiktok.

So, keep remember the above-mentioned things if your likes decreasing in Tiktok.

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