TikTok, being a short video platform, is usual to get views and no engagement. Millions of videos get uploaded on the platform every day. The amount of watch hours on TikTok is larger than on any other platform. So how to fix it when you get TikTok views but no likes? It may be a bit of a puzzle to understand why it is happening.
The key issue is people are watching your videos but not engaging with the content by liking, commenting, or sharing it. The core reason can be solved by creating engaging content which provides value to the viewers.
It is easy said than done when it comes to content creation. Making audiences engage with your content is not in anyone’s hands but the audience’. So what can be done to solve this problem? Will any tricks work here? Or do you not upload any content if you are not getting any likes or engagement?
Follow this article to understand the core issue and how you can fix it when you get TikTok views but no likes.
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Fix When You Get TikTok Views But No Likes
To understand why this problem of getting views but no likes exists, you need to understand how TikTok shows your videos to people. Unlike other video platforms, TikTok does not prioritize the content they think is qualified.
When you upload a video on TikTok, it will push that content onto the ForYou page of some users at first which is known as Initial Push. And if the content performs well with the users, meaning it gets a fair amount of engagement such as likes and comments, it will then push onto more people’s ForYou page.
Here, this is a key moment where the decision is made on if your content is viable for more promotion onto the ForYou page of more users. Here, if your content fails to gather enough engagement, your content will stall in growth and ultimately remains limited to your account.
Therefore, it may be this case that your content got views and no likes. Thus, TikTok stopped promoting your content on the ForYou page. People who visit your profile or got to the content on search are still watching but your content is not being promoted to the ForYou page.
So how do you solve this problem?
The solution for this is, again, to create engaging content. But how can you create engaging content?
The following points need to be considered while creating content. If you consistently create content with a focus on these key points, you will grow on the platform and be able to get more and more engagement.
Setup Your Profile Page Right
Your profile page is the portfolio of your TikTok account. If you set it upright, the number of people who visit your profile is bound to follow you and watch your content. An attractive profile is a great way to show what audiences can expect from your TikTok account and its videos.
A profile picture that represents and shows what your TikTok account is about. So, do not put any picture as your profile picture. Be selective and choose the right one. A short and descriptive bio also helps people what to expect from your videos.
The goal is to create a curiosity about your video content when anyone sees your profile or name.
If you want to create a Private TikTok Account, this article will help you.
Use Trending Sounds And Participate In Challenges
TikTok is known for its trending sounds. Use this to your advantage. If you use a trending sound, viewers will likely check your content out of curiosity.
If you do not know how to find trending sounds, check this article to understand what sounds are trending on the platform.
Constantly checking the discover section will likely give you an idea of your text content. It is a goldmine for content creators. A trendy video can help you get more views on the platform.
TikTok challenges are another huge thing on the platform. Various challenges are happening in TikTok every day. Create your challenges or participate in the already trending challenges. This will draw viewers and makes them engage with your content. And as we know, more engagement is the gateway to the ForYou page.
Video Quality Is The Key
You must have seen TikTok videos with crisp visuals and perfect camera positioning. If your videos are blurry and are not clear of the subjects, then it may be harder for you to retain the viewers and increase engagement.
If you think your camera is not good enough to create such quality content, I can assure you it is not the case. Even a normal camera can produce good enough video. You just have to correct the camera positioning and subject placement.
Quality doesn’t only refer to the quality of videos taken but also the audio used. Clear and noiseless audio helps in retaining the viewers and makes them watch the video till the end
Whom Are You Targeting?
Before you even create a video, you need to be clear about who will be watching your videos. Even if you think you do not know, there is always a target audience. So make sure you know your target audiences and try to understand what the target audiences want.
You can collect these data and the estimate from your previous videos. After you have the initial understanding of your audiences, you can create more content that is preferred and liked by the target audiences.
If the audience targeting is done well, it will help you increase your followers and video views. A targeted audience is also most probable to engage with the content and hence you can get to the ForYou page of more people on TikTok.
Engage With The Audiences
When you start getting your engagement on content, you can reply and like the comments you get. This will likely draw those audiences back to the platform and this is valuable for TikTok. Hence, TikTok will see it as more engagement. This can help you get to more ForYou pages of people.
Consistency In Uploading
If you are uploading your content on an inconsistent basis, this is a key problem to solve. Consistently producing and uploading videos is as important as creating quality content. It will help you get noticed by your viewers frequently and also by the TikTok algorithm.
Consistently creating content will create a loop where you will create more content, get noticed more, and place more on the ForYou page which will help you get noticed more again compelling you to create more content. This is a growth hack you want to embrace rather than shortcut ways.
You can choose to upload your content at least daily. This will help you appear on the TikTok of the audience frequently and increase the chance of engagement and hence more views and likes on the videos.
Share And Pull Audiences
Sharing your content is another great way to pull audiences from another platform to TikTok. And as we know TikTok awards such acts by placing your content more on the ForYou page.
TikTok will see this as if someone is willing to come to TikTok from another platform to watch your videos then the videos must be of value. This is why TikTok rewards such content.
You can share the video link on other platforms and pull audiences from there. If you have a great following on other platforms then this is a must-do thing.
Uploading your TikTok videos directly to other platforms may get views on those platforms but the views are not counted in TikTok. So, if you want to increase the view count on TikTok, you need to share the link to the videos rather than direct upload them.
You must have seen hashtags loaded on a video. The key thing about hashtags is to list your video on the search list and tag your video with a keyword. This helps in the exposure of your content and increases views and likes.
But avoid uploading your videos with irrelevant hashtags as people will think that you are misleading them. So use relevant hashtags which help people to discover you easily.
Collaboration With Other Creators
Collaborating with other creators will also help you expose your content and bring more engagement. It also acts as cross-promotion. Your audience gets to know the other creator and the creator’s audiences get to know you. It will cultivate the content as well as create new engagements.
Try finding out other creators with similar interests and audiences to collaborate on content. Contact them and offer to collaborate. If successful you can attract entirely new audiences and result in more engagement.
Track The Improvement
With all the hard work you can do for the contents, it is also vital to track the improvement. TikTok provides a tool called Analytics, which can give you more insight into the performance of your content and how you are improving.
The key metric you want to track is the ForYou page ratio. You can view it on the Analytics tool on how much of your audiences are coming from the ForYou page. The more traffic from the ForYou page, the more successful you will be in garnering engagement and views.
Some Other Reasons You Want To Know On How To Fix When You Get TikTok Views But No Likes
There are also some other minor reasons why you will get views but no likes. These reasons are rare occurrences but still have the probability of happening.
Users With No Account
As we know, TikTok lets users watch videos without an account but need an account to like or comment. This may have happened that your entire views are coming from people with no accounts on the platform.
As stated, it is a very rare case and even if you got all of your views from these accounts, it must not be a major concern on your journey of being a TikTok creator.
There are hundreds of thousands of bots accounts on the internet. And as with other social media, TikTok also has these accounts. You may also be getting hits from these accounts which have no intention of liking or commenting on your video. And again, this is a very rare case and is not much likely to happen. Even if it happens, it must not be a concern.
Frequently Asked Questions (FAQs)
Some frequently asked questions are collected from the internet which are related to the topic of this article. Please go through the questions and their answers to understand more about TikTok.
Why Am I Getting TikTok Views But No Followers?
If you are getting TikTok views but no followers then there can only be one explanation. It is that your content is not valuable enough for viewers to follow you. You can try creating more valuable content for those viewers and you can expect more followers.
Why Does My TikTok Have 1 view?
One view is very unusual for you to get 1 view on TikTok. This may be because you are shadowbanned by TikTok and the video is not being shown on the ForYou page. You can check your ForYou page ratio on the Analytics tool to confirm this.
Are Views, Or Likes Better On TikTok?
There is no definitive answer to this, as more views lead to more likes and more likes lead to more ForYou page placement which in turn gets more views. But comparatively, more likes will help you get on the ForYou page so Likes can be said as a primary factor in deciding your growth.
Therefore, if you want to fix when you get TikTok views but no likes, you may want to consider making your content more engaging. The only possible reason for this is that your content is not interesting enough to create engagement among the viewers.
The other possible reason for this issue of “Fix When You Get TikTok Views But No Likes” is that your views are coming entirely from users with no accounts or bot accounts. Both of these should be of no concern as you should concentrate entirely on creating more engaging content which will help you grow your account further.