TikTok As A Shopping Platform [Everything You Need To Know]

TikTok As A Shopping Platform [Everything You Need To Know]

TikTok is one the fastest growing social platforms, with over 1 billion users worldwide. The app consistently adds new features to keep its users interested and engaged. Have you ever heard about TikTok as a shopping platform or you can now shop on TikTok? Yes, you heard it right, shopping on TikTok; it’s possible and easy. Read the article given below to know more about TikTok as a Shopping Platform.

TikTok shopping is a feature on the TikTok app that provides a streamlined in-app product selling and buying experience for E-commerce businesses. Businesses now have more chances to advertise and sell on TikTok thanks to TikTok Shopping.

In this blog, we will shed light on TikTok as a shopping platform. If you are as confused as we were on how to shop on TikTok then stay with us till the end of this article.

What Is TikTok Shopping?

TikTok Shopping is a social and commercial solution that allows TikTok creators to promote and sell products on the platform. TikTok also describes it as a “suite of solutions, features, and tools that allow businesses to tap into the power of commerce on TikTok.”

On 24th August 2021, TikTok and Shopify announced that they had launched a new way for businesses to sell to consumers. Both Shopify merchants and TikTok Business account holders can now add a new shopping tab to their TikTok profiles and sync their product catalogs to create a mini-storefront that links directly to their online store for checkout.

TikTok Shopping functions a lot like how Instagram will let its users buy from select merchants and businesses directly on its platform. Remember, that while this program is live now, it’s just a pilot. Shopify has likewise depicted it as a “beta”.

What Is Live Shopping On TikTok?

TikTok live shopping is an e-commerce platform that gives businesses the chance to present their goods through live-streamed events. Users of TikTok have the option to make purchases inside of the app by taking part in these events. This streamlines the purchasing process while enabling interaction and engagement between companies and consumers.

In a brand-new e-commerce platform being created by TikTok, consumers will be able to buy specific things from participating web stores while watching a live event.

How Does TikTok Live Stream Shopping Work?

Similar to Facebook and Instagram shopping, TikTok Live Stream Shopping works in a method that is specific to TikTok’s content distribution.

Pop-up pins will come up about a product displayed on-screen in a TikTok video as it is playing. When users tap on these pins, they are taken to a mobile checkout page where they can check out their purchases. Users can alternatively wait until the event is over and click on a pin that looks like a shopping cart to go through all the featured items and choose the ones they want to buy.

Can Everybody Use TikTok Shopping?

At first, TikTok restricted TikTok Shopping to specific Shopify-based retailers in the United States, the United Kingdom, and later Canada. Before making the show available to a larger audience, they wanted to give it a thorough trial.

In September 2021, TikTok announced an expansion of the program during the inaugural TikTok World marketing event. It is currently accessible in the majority of nations, and TikTok has created apps for businesses using other platforms in addition to Shopify. The business named Prestashop, Base, Square, BigCommerce, OpenCart, Ecwid, Shopline, and Wix eCommerce as current and upcoming integration partners. Any company can arrange live shopping events and link its video content to product pages.

How Can You Shop On TikTok?

If you’re interested in shopping at the TikTok shop but have no idea about how to do it, then don’t worry, we’ve got you a cover. We have created a step-by-step tutorial for shopping at the TikTok shop.

Here are the steps for Shopping in TikTok Shop.

Step 1: Open The TikTok App

The first thing you need to do is open the TikTok app on your mobile device.

Step 2: Log In Or Sign Up

Log into the TikTokby providing your username and password. If you are new to TikTok then create a new one by just signing up.

Step 3: Visit The Official store

Once you successfully log into your account search or visit the official store account of the product you want to buy.

Step 4: Click On The “Shop” Icon

Once you’ve found the shop you want, click on the “Shop” icon which is an image of a bag that appears on your main Profile Page.

Step 5: Click The Buy Now

When you click on the icon, you will find the product showcase of the relevant store and you can simply choose what items you want to buy. Once you’ve chosen the items you want to buy press the “Buy Now” button in the lower right.

Step 6: Fill In Your Delivery and Order Details

On the order summary page, fill in your complete address along with the order of the item you want, such as the number of items, and color. Also, fill in your delivery address correctly and your contact number.

Step 7: Choose A Payment Option

There are 7 payment options available at TikTok Shop that you can choose from, namely using Ovo, GoPay, Bank Transfer, Funds, Credit Card, Payment Via Indomaret, and Alfamart. You can pay from any of these.

Step 8: You Need To Wait For The Delivery

After going through all the stages and payment transactions, you have to wait for the item you bought to be delivered.

How To Shop On TikTok While Live Streaming?

If you’re interested in shopping at the TikTok Live streaming shop but have no idea about how to do it, then don’t worry, we’ve got you a cover. We have created a step-by-step tutorial for shopping at the TikTok Live streaming shop.

Here are the steps to shop on TikTok while live streaming.

Step 1: Open The TikTok App

The first thing you need to do is open the TikTok app on your mobile device.

Step 2: Log In Or Sign Up

Log into TikTok by providing your username and password. If you are new to TikTok then create a new one by just signing up.

Step 3: Open The Live Streaming Broadcast

Now you need to open the Live streaming broadcast that you want. You will find a ton of options. Products sold during live streaming are usually displayed in a small window in the lower right corner of your TikTok Page.

Step 4: Click On The Buy Button

If you have found a product that you like while watching a live stream, you can immediately click the “Buy” button to make a purchase, then select “Buy Now”.

Step 6: Fill In Your Delivery and Order Details

On the order summary page, fill in your complete address along with the order of the item you want, such as the number of items, and color. Also, fill in your delivery address correctly and your contact number.

Step 7: Choose A Payment Option

There are 7 payment options available at TikTok Shop that you can choose from, namely using Ovo, GoPay, Bank Transfer, Funds, Credit Card, Payment Via Indomaret, and Alfamart. You can pay from any of these.

Step 8: You Need To Wait For The Delivery

After going through all the stages and payment transactions, you have to wait for the item you bought to be delivered.

What Are The Challenges Brands Need To Be Aware Of On TikTok Shopping?

Well, to be honest, no platform comes without its challenges. Due to TikTok’s Chinese ownership, there has historically been a lack of trust in its data policy (especially from US organizations). TikTok (and other Chinese-owned applications) are being restricted in the US due to security concerns.

As involvement increases, content moderation is going to become a problem. The company will need to make investments to keep users secure and stop bullying or abuse because the more users a platform has, the greater the potential for misuse.

The supreme algorithm comes next. If you train it to show you uplifting material, it’s fantastic. On the other hand, the algorithm will provide increasingly comparable content if a user searches for bad content (such for example, self-harm). So, even if one user may have an incredibly wonderful platform experience, their peers may feel very differently.

But overall, TikTok is a fantastic location for companies to have fun with content and take advantage of its commerce options and creator program. However, there are also some disadvantages of TikTok for business.

Why Should I Sell Products On TikTok Shop?

TikTok is the most used social media platform in 2021, even in 2022, it is in the lead. 97% of Gen Z use social media as an inspiration for purchase, and a third of Tiktokers use the app to stay up to date with the latest products.

As effective a marketing tool as you are willing to make TikTok, it has the potential to be. Any reputable TikTok marketing company (hello there!) would advise you that your TikTok plan needs to take into account both the platform’s younger demographic and its rapid development.

For example- Nadaré co a small jewelry brand, saw its sales skyrocket after going viral on TikTok. The jewelry brand shared a short video promoting the benefits of their waterproof jewelry using Trending audio. The Video picked up 1.6 million views, and Nadaré Co saw 700 orders in just one week.

To set up your TikTok shop, first, you need to have a business account on TikTok. A TikTok business account is your first step to set up your TikTok shop. read this article on the benefits of using TikTok for business for more information.

What Is A TikTok Business Account?

TikTok business accounts are specifically designed and developed for brands and companies. The account offers different features that help to optimize the contents and posts. When you first create an account in TikTok, you will create a personal account by default. You then have to change your TikTok account to a Pro account and choose the business account. It will then give you access to various tools such as TikTok analytics and creator studio.

Once you change your account to a Business account, you will have the ability to access partnerships with TikTok influencers. You will also have the ability to run paid ads. Analyze the spot trends in your content and option to drive traffic to external websites. In a Business account, you can have real-time performance tracking.

All these abilities will help the business to grow on the platform and expand its influence. This account can be used by small to large-scale businesses to reach their audiences. There is a difference between the TikTok business account and the creators’ account. to learn more about it, read the full article on TikTok Business Account Vs Creator Account.

How To Create Business Account On TikTok?

The best thing about TikTok is that you only ever need your Phone. And that’s also true when it comes to setting up a business account. Here are all the steps you need to create a Business Account On TikTok.

Step 1: Open The TikTok App

The first thing you need to do is open the TikTok app on your device.

Step 2: Tap On The Profile

Once you open TikTok, tap on the profile that is bottom left of the screen.

Step 3: Click On The Hamburger Icon

Tap on the Hamburger icon (≡) from the top right of the screen.

Step 4: Tap Manage Account

The next step you need to do is tap on the Manage account.

Step 5: Switch To Business Account

From the managed account, you need to tap on the Switch to Business Account.

Step 6: Select Your Category

The final step is to select your category.

What Is Shopify?

Shopify is an e-commerce platform that runs online and offline for building a website that contains your online store. There is no need to put together various web development components, such as a domain name, a third-party theme, and hosting, because it is sold as a subscription service. Your Shopify subscription includes the vast majority of the equipment you need to operate an online store.

Shopify is a website builder that is designed exclusively for online shops. When we refer to online stores, we mean companies that conduct business online and handle payments using a shopping cart, much like you would on Amazon. You may set up a point of sale system to take payments at your physical retail store using Shopify’s payment processing solutions, which are also available for in-person enterprises.

Depending on what you want to achieve online, you could need a system like Shopify. Create a blog, if so. Therefore, having an online store is generally not immediately necessary. Do you require a basic website for your business that advertises your services? Again, Shopify might function with the appropriate tweaks, but it is not its intended use.

How To Set Up TikTok Shopping With Shopify?

To set up TikTok Shopping, you must have a TikTok for Business account. Download the TikTok Shopify app if you run a Shopify business. From within Shopify, you can use the app to create video advertising, monitor outcomes, and manage your orders. The Shopify app connects with TikTok For Business Ads Manager in addition to allowing you to manage your TikTok Shopping tab.

Here are the steps to set up a TikTok Shop for business.

Step 1: Download The TikTok Shopify App

Download the TikTok Shopify app if you use Shopify so you can create video ads, monitor results, and handle orders all from within Shopify. TikTok Shopping and TikTok For Business Ads Manager are integrated with the app.

You can decide whether to direct clients to your Shopify or BigCommerce account to complete their transactions there or to let them finish in the TikTok app.

Step 2: Describe Your Business In Your Bio

When someone visits your profile on TikTok, the first thing they will see is your bio, which is your chance to introduce your company and your goods. Making a strong first impression and giving factual information about your company is crucial.

Give a brief overview of your company and what you do. To increase your SEO (search engine optimization) on TikTok, make sure you include terms that people are likely to type in.

Step 3: Make Your TikTok Catalog TikTok Ready

Your shopping tab will serve as your TikTok storefront, therefore it must be optimized to provide a positive user experience. Make sure to use high-quality photos, and keep the presentation of your business consistent throughout TikTok and other platforms.

Additionally, your product titles must fit inside the allotted 34 characters while accurately describing each item. Include as many specifics about the things as you can in the description.

It’s also crucial to note that links in TikTok product descriptions are not clickable, so it’s best to avoid utilizing them.

Step 4: Implement Shoppable Videos

A new agreement between TikTok and e-Commerce major Shopify will connect TikTok’s viewers with Shopify’s E-Commerce merchants. As a result, you can link your Shopify store to TikTok and directly sell goods through the app’s in-feed shoppable videos and advertisements.

This is a great approach to increase both your TikTok following and E-Commerce store traffic if you have a Shopify business.

For more information, read our full article on how to advertise/promote your business on TikTok.

Why Are Many Celebrities Promoting Their Products On TikTok?

Celebrity like Kylie Jenner is one early adopter of the service. Kylie has even used the feature with her Kylie Cosmetics brand, which is available to shop directly on TikTok. Harley Finkelstein, President Of Shopify, states, Creators, and Celebrities are paving the way for a new kind of entrepreneurship where content, community, and commerce are key.”

Jenner also said,” I built my business on social media; it’s where my fans go first to look for what’s new from Kylie Cosmetics. I have so much fun creating TikTok videos, and I love sharing posts of my fans using the products. That’s why I’m excited about Kylie cosmetics to be one of the first to let customers shop directly on our TikTok1”. Currently, Jenners’ store Kylie Cosmetics has 3 million followers on TikTok.

Celebrities prefer promoting their brands on TikTok as it is free and has more reach. Most of the GenZ are using TikTok and they are the future. TikTok has a larger audience comparing other social media platforms.

4 Ways To Create TikTok For Your Business

The best outcomes will come from starting with a social strategy, just as with any other social media platform. Here are a few pointers that can help you quickly launch your company on TikTok.

Take Your Time To Learn About TikTok

You should take your time to learn about the app and all of its features. Although it might seem obvious, you should take the time to become familiar with the app and all of its capabilities. Although TikTok has many similarities to other social media applications, it also has a lot of unique features. Knowing all of the tools at your disposal will enable you to produce better content. You may get a decent notion of what types of content are successful if you spend some time looking at the different kinds of videos that are being released.

Find Out What Makes Your Business Apart.

Follow a range of accounts as you get familiar with the app and all of its capabilities. You never know where an idea will come from. Observing what possible rivals are doing can also help you stand out from the crowd. Users of TikTok adore original content.

But being unique alone is insufficient. Anyone who works as a social media strategist will tell you that viewers crave authenticity, and this is especially true of TikTok. The TikTok algorithm can ensure that the right users see your material if you can identify what makes it stand out from the other videos.

Be Uncompromising

With your videos, don’t be afraid to be a little rough. Content for TikTok does not necessarily need to look like it was produced by the next Spielberg. It’s preferable if your films don’t appear as polished or shiny. Less polished videos have a more handcrafted appearance, which makes them seem more sincere. So feel free to let loose. Enjoy creating your stuff. We’re prepared to wager that your performance will improve the more fun you have while filming the films.

Try To Inspire Others

This advice is a little easier said than done. Conversations with your fans and followers are the foundation of social media. How then can you encourage viewers to interact with your content? Well, challenges and TikTok Live streams are two of the finest methods to achieve it on TikTok. Having said that, hundreds or even thousands of challenges start each day, so you’ll need to figure out how to sort through the noise. It’s challenging, but not impossible. Additionally, encouraging your followers to participate and spread the word about your company should feel natural if you are interacting with them in real-time.

Why Does TikTok Works For Brands?

TikTok has more algorithms and more traffic than the other major networks. TikTok has learned from Facebook, Youtube, and Instagram, and has created a more powerful algorithm than any of the other major networks. Because of this, each user’s experience on TikTok is unique. However, if you take the time to train the algorithm, you’ll receive highly relevant and tailored content, which keeps users coming back for more.

Here are some reasons why TikToks Works For Brands

TikTok Is Aware Of Its Creators’ Influence

The creators and influencers of TikTok have power over brands. Finding the ideal producers for their items has thus become incredibly simple for corporations.

If you create a business account, you may access TikTok’s marketplace for creators, where you can view each one’s audience demographics, engagement metrics, and partners. It’s an excellent method for determining which creators will work best for your business. Additionally, it is far superior to other platforms.

Brands can benefit greatly from working with creators. Working with a seasoned creator can enable you to produce engaging content that is native to the app and has the potential to reach sizable audiences. For some brands, giving up creative control to someone else takes guts. People will receive stuff they want to see from you.

Brands Can Express Their Creativity On TikTok

For innovative brands, TikTok is a lot of fun. It’s a place to exercise your creativity, have fun, work with your community, and produce unique native content. You should not use it to advertise on television (even though some brands do). It serves as a testing ground for novel content categories.

TikTok Encourages Participation

As consumers looked for interesting content throughout the pandemic, TikTok’s popularity skyrocketed. I can still clearly recall the early 2020 weeks when TikTok saved my life. Brand content may have more engagement because it is more lighthearted than on other channels. According to Upfluence, the engagement rates of TikTok’s smaller content producers were just under 18 percent, versus just under 4 percent on Instagram and 1.6 percent on YouTube. The rates (for mega-influencers) were slightly under 5% on TikTok, 1.2 % on Instagram, and only 0.37 % on YouTube.

TikTok Enables Easy And Successful Brand E-Commerce

It can be utilized by brands as a more direct e-commerce platform. From a video’s purchasing tab, users can purchase items immediately. It makes shopping simple for consumers and works wonders for brands.

80 percent of its users claim that the app helps them “get ideas about businesses and items they’d never thought of before,” according to research released by TikTok and WARC. The study also reveals that celebrities are less attractive to 72% of respondents than “regular content creators.” TikTok is a major player in local businesses.

Users Of TikTok Increase Sales

When TikTok users naturally post about a company, some businesses have gotten spectacular results. A user who had only a few followers created a video showing her applying an XYZ Vitamin C face serum. The post which had netted around 34 million views within a few months, caused the 10-year-old product to sell out in 24 hours.

You can also check your TikTok analytics, to do so, click on how to check TikTok Account analytic.

5 Ways To Drive Trafic From TikTok

Understanding TikTok’s services can help you decide which features are most appropriate for your company’s marketing strategy when you’re ready to expand your brand there.

Here are 5 tips for how to get sales On TikTok

Shopify Access

If you want to sell your merchandise on TikTok, first you need to make sure that your Shopify access is vital. Shopify access allows you to link to product features in your TikTok videos. This means TikTok users will be able to shop for them without leaving the app. Higher views will translate into purchases thanks to these in-feed shoppable films, which provide a more direct channel from TikTok advertising to goods.

Understanding how else to sell on TikTok with Shopify is highly recommended because the platform provides a plethora of additional advantages, such as campaign performance data and a campaign creation tool.

Invest On Ads

Once you’ve set up your sales channel, it’s time to get the word out there on TikTok. One common way to do this is through ads. Once you invest in ads, you’ll be able to create campaigns to appear across the TikTok platform. Always strive to create high-resolution, visually appealing advertisements, whether you decide to use photos, GIFs, or videos.

In-feed commercials, brand takeovers, and hashtag challenges are the three types of advertisements that TikTok offers. Your budget, goals, and messaging will determine which is ideal for your brand. Whichever option you select, keeping track of the effectiveness of your paid advertisements and testing various creatives will enable you to scale the ideal content and increase your sales.

Make A Partnership Deal With TikTok Influencers

Working with influencers is one approach to ensure an engaged audience for your brand because they are the well-known faces on TikTok. After all, influencers are just TikTok artists who have developed a following through their engaging material. Partnering alongside TikTok influencers is another tactic that is probably popular with the app’s users.

Nearly half of Gen Z have made a purchase based on a suggestion from a social influencer, and 72% of Gen Z follow multiple influencers. Given that approximately 90% of Generation Z disapproves of traditional advertising, that achievement is even more remarkable. Your brand can reach younger audiences on a level that they are more receptive to by collaborating with the ideal TikTok content creator, which can increase sales.

To ensure your campaign reads honestly, you should take into account the TikTok influencer’s account’s audience niche and the substance of their videos when working with them to create the finest campaign.

Utilize Trending Hashtags And Phrases

The strongest TikTok campaigns recognize that the platform concentrates around shared video content. Working together is essential to staying relevant on TikTok, whether it’s between individual users in “duets” or the site as a whole via viral trends.

One of the simplest ways to guarantee that your videos are viewed by a larger audience for brands trying to increase their sales on TikTok is to continuously produce material that includes popular hashtags, audios, memes, and trends. It attracts Gen Z customers, of whom 65% say they use the internet mostly for amusement.

One easy way to generate interest, clicks, and eventually sales with your social media marketing is to participate and amuse your audience.

Engage Your Audience

You must work to stay on the TikTok algorithm’s good side if you want to expose your brand to as many people as possible. This will motivate TikTok to promote your video to its larger audience. Here, we go into further detail about how to get popular on TikTok by exploiting its algorithm.

Do your videos receive comments, likes, and shares from your viewers? Do they stay until the very end? Your video will be watched more often, which means more sales conversions, the more “yes” answers you can provide to those questions.

Gen Z consumes more internet information and advertisements than any previous generation. That implies that your video advertisement must compete for their focus. Making an interesting video increases more than simply its likelihood to go viral.

Frequently Asked Questions

Here are some frequently asked questions.

What Happens When You Switch To A Business Account On TikTok?

If you switch to a business account on TikTok, you will get access to different advanced tools and also you will lose access to the vast number of music. You can now only use the non-copyrighted sounds or use your sounds.

Does TikTok Business Account Cost Money?

No, the TikTok business account does not cost any money. However, if you want to run paid ads for your business it will cost you money. Any business can use a TikTok business account for free and grow their audience organically.

What Is A Coupon?

A “Coupon” is a temporary discount token, an introductory offer token, or a type of advertising credit that you can use to pay less for a reduced service. When TikTok uses the phrase “Discounted Service,” it refers to the specific TikTok service, product, or digital content that is the focus of the coupon.

Is TikTok Good For Small Businesses?

As there is a saying that goes, you will never know until you try. Try TikTok out to see whether it will benefit your company before making a decision. Because you won’t have to spend much money on it and because it is well-liked, it might be worth a try. Users of TikTok are not simply confined to Millennials and Generation Z. Even older generations are beginning to find the platform entertaining.


In conclusion, TikTokas a shopping platform allows brands to have fun with content on TikTok and benefit from its creator program and business options. Can you afford to miss out on TikTok if its popularity continues to rise at its present rate?

here are 10+ best TikTok editing app for PC.

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