Being updated with social media trends is a must these days when people spend most of their time eye-fixating on mobile screens. If you are a social media person, you are most certainly familiar with Snapchat Geofilters. However, sometimes navigating through all the Snapchat features might give you a hard time. To those still unsure how to navigate the feature to create Snapchat Geofilter, below are a few quick pointers to help you guide through it.
To create Snapchat Geofilter:
1. Go to the ‘create filter’ option on Snapchat
2. Pick any templates and design the filter
3. Select the date and location
4. Create the Geofilter plan
5. Wait for confirmation after submission
What Is Snapchat Geofilter?
Snapchat has gained a massive reputation for the fun and engaging filters that help add some flavors to your selfies. Released in 2011, the social media application now has widespread global users of around 332 million.
Snapchat introduced the Geofilter feature in 2014, quickly attracting users’ attention. Snapchat has constantly been evolving, and Geofilter has proved to be one of the most loved features. After many years, Snapchat’s Geofilter still holds popularity among users.
After a decade of its launch, the popularity of Snapchat hasn’t dimmed down by a bit. And it’s all thanks to the spicy filters that Snapchat introduces every now and then. Adding to its fun element, Snapchat took the population by storm after the release of Geofilter.
Geofilter was introduced to Snapchat users in 2014 as a part of the evolution of Snapchat. Over the years, various features have been added to Snapchat, but users are still fond of Geofilter.
To put it simply, a Snapchat Geofilter is a design that can be overlaid on the pictures taken on Snapchat. As the name suggests, Geofilter allows us to take geographically based pictures. In addition, the feature allows us to insert in-built digital stickers onto the pictures based on the time and location.
Although the feature was launched in 2014, it was only in 2015 that it was made accessible to the general public. Ever since its release, Geofilter has been heavily used.
How To Create A Snapchat Geofilter?
You can create the Snapchat Geofilter in the following ways:
Step 1: Check Geofilter Availability
First, you must make sure the Geofilter is available at your location. Also, ensure the location navigation of your device is on, or else Snapchat won’t be able to run on the application.
Step 2: Turn The Location Setting On
To turn the location setting on for Snapchat, go to phone settings, then Snapchat. Go to the location setting and click on ‘while using the app.’
Step 3: Take A Snap
After adjusting the location setting, take a snap using Snapchat.
Step 4: Add Geofilter
Get access to Geofilter by swiping left. Pick the desired Geofilter, set it as your story, or send it to your friend.
How To Create Snapchat Geofilter For An Event?
We have briefly mentioned a few steps to help you create Snapchat Geofilter in the above section, but let’s further explore the process in detail here.
Step 1: Open Snapchat
To create Snapchat Geofilter, the first step is to launch the Snapchat application on your device.
Step 2: Go To Settings
Tap on your profile and select Settings.
Step 3: Go To The On-demand Geofilter
Select On-demand Geofilter. To create a new Geofilter, click on the top-right button.
Step 4: Pick A Template
You will be bombarded with several templates and color schemes in-built into the app. Pick your template, color, and text as per your preference and create your personalized design, including the location and date for the event.
Step 5: Customize Your Design
Not only that, but the app also allows you to create your customized designs using Photoshop or Illustrator. However, you will be charged for creating the Geofilter design per the location area for the event you set.
Step 6: Name The Geofilter
Name your newly created Geofilter for easy recognition.
Step7: Schedule The Geofilter
Pick the duration you want the Geofilter to appear.
Step 8: Adjust The Geofence
Select the area you want the Geofilter to cover by clicking on the screen.
Step 9: Submit
Recheck all the details of the Geofilter. Then, click on Submit and wait for the approval.
What Are Different Types Of Snapchat Geofilter?
Let’s get a bit more familiar with the types of Snapchat Geofilters, which might be helpful if you want to create a Snapchat Geofilter.
Sponsored Geofilter is generally applied to private pictures and videos sent by Snapchat users. These types of snaps can also be targeted to a broader area.
On-demand Geofilter is not that different from sponsored Geofilter. It is targeted at small areas and is comparatively more affordable. This feature is convenient for small events such as weddings, business conferences, birthday parties, and so on. However, it may not be available in all countries.
On-demand Geofilter may charge users based on the area of the location the filter covers and the duration it runs for.
Community Geofilter is used for geo-locating your pictures and videos, especially to capture moments that are dear to you. It encourages users to share community events, including universities, cities, and local places.
Community Geofilter is generally free to use and does not include branding or marketing. However, it may require some time to get the Geofilter confirmed by the application. In addition, if the Geofilter is not relevant to a certain community in your location, your snap might not get accepted.
To create a community Geofilter, select a location and share your snap. First, ensure the community Geofilter is as per your location. Then, adjust the geofence carefully to cover the relevant area based on your location.
How To Design A Community Filter?
Snapchat came up with Community Filters to encourage creative users to create filter designs that other Snapchat users can use. To create a Community Filter, you can follow these steps:
Step 1: Go To Snapchat Website
Open a browser on your PC and go to Snapchat’s website to create the filter.
Step 2: Go To Community Filter
Scroll down and select the Community Filter option.
Step 3: Go To Geofilter
Then, select Moment Filter or Geofilter appearing on the screen. If you select Geofilter, you get the option to pick the location you want the Geofilter to be available. If you select Moment Filter, other users worldwide will also be able to use it.
Step 4: Read The Instruction
You will see a guideline on the screen. Go through the provided instruction.
Step 5: Submit
Now, you have to click on Submit and wait for approval.
What Tool To Use To Design Snapchat Geofilters?
One of the most preferred tools for customized Geofilter design is Canva. Canva is a cost-free online tool for graphic designing. Canva designs range from simple to complex, offering creative minds a wide range of design options.
- To create your design in Canva, launch the application on your device. ‘
- Then, go to ‘Snapchat Geofilter,’ where you will find several templates. Browse and go for the one that fits your imagination. Canva offers a wide-ranging library of graphics, illustrations, and images that assist in making your design more eye-catching.
- Further, explore Canva features and options to enhance your design.
- After you are done with the design, download the outcome and save it on your device. Finally, you can upload the customized design to your Snapchat and share it with your Snapchat community.
Why Use Snapchat Geofilter For Business/Advertising?
Snapchat Geofilter is one of the best ways to promote businesses on a local level. It helps businesses to reach their potential local customers. This is an undoubtedly cheaper way to expand the consumer base for any local business. So, why not use social media when you get an affordable and quicker way to expand your business?
The major advantage of using Snapchat Geofilter for advertising is exposure to the local community, which directly impacts the brand’s outreach. Another advantage that comes along with the filter is the cheaper cost.
Considering Snapchat’s ever-expanding users and the impact the application has on the community, the cost required for the Geofilter in the platform can be considered cheaper than any other medium.
Besides affordability, considerably quicker marketing further assists in effectively advertising any local business. The simplicity and convenient use of Geofilter make marketing or advertising more efficient.
The methods of creating Geofilters for Snapchat are already discussed above. You can use the in-built templates, or you can design the templates as per your desire. Follow the guidelines to create your Snapchat filter that best suits your brand, and your Geofilter is good to go.
How Much Does Snapchat Geofilter For Business Cost?
Although it costs a few dollars to create Snapchat Geofilter, it is worth the feature’s value. On average, the Geofilter costs somewhere from 5$ to 20$ for a location area of twenty-two thousand square feet or above.
Likewise, the charge also varies depending upon the time of the Geofilter. For example, it might cost around 5$ for eight hours while it may charge around 30$ for 25 hours with an area of about eighty-one thousand square feet.
Geofilter’s price also varies based on where you specify your location. So, the cost of a Geofilter for an event depends on the location, area of the location, and duration.
How Long Do Snapchat Geofilters Last?
The community Geofilter may last for a week or two based on your preference and costs accordingly. As for the on-demand Geofilter, Snapchat holds the authority to confirm the submission of the filter after it fulfills the general criteria. After the filter is approved, Snapchat confirms the submission through an email to the user.
But, the rules for community Geofilter vary slightly. It serves on a first-come-first basis. For example, if 100 users have submitted the Geofilter snap in the same community before you, your filter will only be reviewed after those 100 snaps are reviewed thoroughly. So the process may take some time. After your snap is reviewed, you will receive a confirmation email from Snapchat, and your snap is ready to roll.
Why Create Snapchat Geofilter?
Snapchat Geofilter allows us to specify our location through pictures. To create Snapchat Geofilter, you have to turn on the location of your device and allow the application to access the location data.
This might seem like a simple feature used for fun, but it also assists social media marketing. For example, the Snapchat Geofilter for a specific location is only accessible in a certain proximity, which assists local marketing.
For example, if you are in a certain location and there is a Walmart store nearby, the Geofilter will provide you with fun stickers and frames, including the Walmart in that area. The geo-located pictures then increase user engagement and allow the exposure of Walmart to the user’s social media circle.
This attention-grabbing feature assists those seeking for Snapchat to grow their businesses.
Examples Of Snapchat Geofilter
Some mainstream brands have also used this feature from Snapchat to expand their visibility and engagement amongst Snapchat users.
Even grandiose entertainment brand such as Disney has reaped the benefits of Snapchat Geofilter by allowing users to create fun and entertaining filters. For example, the Disney filter appears when the users are within the specified boundary in Disneyland.
Likewise, Starbuck also falls in the pool of the brands that use Snapchat Geofilter as their modern-day marketing tool. The Geofilter that displayed an eye-catching graphic that read ‘Frappuccino Happy Hour!’ is another example of Snapchat Geofilter’s success.
Frequently Asked Question (FAQs)
The above section might have already covered most of your queries regarding the Snapchat Geofilter. However, below are short answers to some frequently asked queries on the internet.
What Is The Size Of Snapchat Geofilter?
The general size of the Snapchat Geofilter is 1080×1920 pixels and falls under 300 KB.
How Do You Fix Snapchat Geofilter?
If the Geofilter is not showing up on your Snapchat, follow the steps to fix it. First, close the app and click on the phone setting. Then, go to Snapchat and click on ‘Location.’ Next, select the option ‘Never‘ and then go to ‘While Using.’ After this, re-launch the Snapchat app on your device, and you will get access to Geofilters available at your location.
How To Turn On Location For Snapchat Geofilter 2022?
First, go to Snapchat. Click on the sticker sign appearing on the screen. Then tap on location. Select one of the available options based on your current location.
How Much Does It Cost To Create Snapchat Geofilter For An Event?
The cost may vary from $5 to 30$ or above, depending upon the location, area, and time duration of the Geofilter.
How Much Area Does ‘Geofence’ Cover?
There is a certain restriction while applying geofence on Snapchat Geofilter. To clarify, a geofence is a virtual fence that marks a specific territory. As per the standards of Snapchat Geofilter, an on-demand Geofilter can cover up to 50 million square feet.
All in all, Geofilter is a feature that can be used for fun or advertising. The above section explores this feature’s in-depth details and the guidelines for creating your customized design.
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