It may be very hard for someone starting on TikTok to figure out how to make a sizable audience on the platform. This is because TikTok runs on engagement much like any other platform. That is, when more people engage with your content, the more chance you have to get on the ForYou page of people’s TikTok. If you are wondering ‘why are my Tiktok videos not getting on ForYou page’ then you are at the right place.
The engagement can come in forms such as likes, comments, shares, tags, or stitches on your videos. But TikTok’s algorithms run differently than several other social media platforms when determining what Tiktok will promote to new users.
If you are not sure why your videos are not getting on Foryou pages of other users, then this article examines and explains the different reasons why it is happening. This article follows three steps of examining and solving those issues for you.
I recommend you follow this article from start to end to understand how TikTok determines the contents that go on users’ Foryou page and how you can optimize your content to appear on the Foryou page of other users.
What Is ‘The For You’ Page On TikTok
The Tiktok For You page is the main section of the TikTok home screen. TikTok algorithm analyzes your interests and habit to recommend videos on the Foryou page.
TikTok doesn’t make it public what rules govern the algorithm that puts videos on the Foryou page, so it is hard to pinpoint what videos can get on the Foryou page. In addition, the For You page on TikTok is based on individual interest so it may vary from person to person.
Checking The For You Page Ratio Of Your Content
First, we will be checking the For You page ratio of your videos. For You page ratio is the ratio of each of your videos whose traffic is coming from the Foryou section of TikTok. This can be helpful to understand how much TikTok is promoting your content on the Foryou page.
To check the Foryou page ratio of your video content, we have to check the TikTok analytics of your profile. Follow the below steps to check the analytics and Foryou page ratio.
Step 1: Open TikTok App
Open your TikTok app on your phone or log in to your TikTok profile on your computer.
Step 2: Go To Profile Section On TikTok HomePage
After you open the TikTok app, you will be directed to the home screen of your TikTok. On the Right-Bottom corner of the home screen, you can see the profile button. You can click that button to go to the profile section of your TikTok.
Step 3: Click On The Top-Right Corner Hamburger Button
After you visit your profile section, you will see your profile and your different videos. On the top-right corner of the screen, you will see a hamburger button represented by three small horizontal lines. You can click on that button to go to the next screen.
Step 4: Click On Creator Tools Button
When you click the hamburger button and are directed to the next screen, you will be able to see different settings and privacy options that users can use to optimize your TikTok account. In addition, you can see the Fourth option on the list called ‘Creator Tools.’
This button holds all the different tools TikTok users and creators give to track their performance and improve on it.
Step 5: Click On The Analytics Button
The analytics screen of the TikTok app shows the different types of data of your profile, such as the number of video views, likes, profile views, shares, etc. This screen gives you insight into your content and profile.
On the bottom of the screen, you can see the traffic sources of your audiences, including the ratio of audiences coming to your videos from the ForYou page of TikTok. The data holds the key to understanding the performance of your videos on people’s ForYou page.
If your Foryou page traffic is less than 50%, it means that the videos are being viewed less and less on the Foryou page of TikTok by other people. There can be different reasons why this is happening. Please take the ratio number into account cause Tiktok may use it in different stages of solving this particular problem.
Reasons Why Your TikTok Videos Not Getting On For You Page
The ForYou page of TikTok is the central hub where TikTok places tailored videos for every user by analyzing their past views and engagement. To score better on the ForYou page, as a creator, you must focus on making audiences engaged with your videos.
Many reasons why your TikTok videos are not getting on the ForYou page. The most common reasons are explained below.
Not Hitting The Correct Metrics In TikTok
The metrics on TikTok are the numbers based on which TikTok promotes your content on ForYou Page. For example, if your audience is not watching your videos and is not engaging with them, then TikTok assumes that your content does not meet the requirement to be on the Foryou page.
The metrics of each content can also be checked in the analytics section of the TikTok app, as we have already checked. You can use the analytics data to track the improvements in your content.
Violation of the platform’s policy is also another main reason why some videos are not shown on the Foryou page of the TikTok app. You can check the TikTok user policy guidelines to comply with these policies and check if any of your content violated the platform’s policy.
Deleting Contents With Better Performance
The content with better performance than the rest of your content is very important in ranking your overall content on the TikTok Foryou page. If any of your contents with better performance are deleted individually or in mass, it will cause a re-evaluation of the ranking by TikTok. This may end up hurting your performance on the TikTok Foryou page.
Lack Of Consistency
Consistency is key in content creation. The more consistently you will put out the content on TikTok, the algorithm will favor you more in promoting your content. This strategy is opted by most of the platforms to weed out the inconsistent creators who are potentially harmful to the business model of these platforms.
Thus, being consistent and putting out the content consistently will make a huge impact on your performance on the Foryou page of your audiences.
Using Copyrighted Content
As with any other Intellectual property, Contents or videos, in this case, are also be free of any copyrighted materials. With the inclusion of any copyrighted content, the platform is bound to demote and demonetize the video while redirecting the earnings to the original copyright owner.
This can be tricky to solve as TikTok does not provide any tool to check for copyright before uploading. However, this issue can be solved by only including materials in your videos that you are sure to be free of any copyright.
Restricted Elements On Your Videos
Restricted elements are also to be checked with precision. These elements include banned words, banned hashtags, inclusion or promotion of violence, suicide, etc. These restricted elements are to be excluded from every video of yours. If any video has these elements, it is better to delete the specific video or edit it to omit the elements.
Once you check on all these reasons, you may find more reasons affecting your videos. The content can be monitored and made clear from all these causes. Make sure you examine your content in detail because most of the time, the causes for Poor performance are missed out.
Solutions For Improving Foryou Page Ratio On Your Content
You learned about the different possible causes of poor performance of your video on the Foryou page in the previous section of this article. This section will present you with some solutions for those problems and how you can make your videos perform better on the Foryou page of TikTok.
Recreate Your Best Performing Videos
In the previous section of this article, we checked the Foryou page ratio of your contents. The same ratio can help perform this step to solve the issue. You can go back to the analytics screen of your profile and note down the top 5 best performing videos which have a higher Foryou Page ratio.
These videos then can be recreated and added with more up-to-date information and hashtags. Of course, checking copyright materials is also a must. The idea behind this step is to attract the same audience attracted by the video. This can help you reclaim the lost audience and introduce your content again to them.
Increase The Engagement Of Your Existing Audience In TikTok
Increasing engagement is not easy but not that hard if you understand what your existing audience likes and wants. Then, you can come up with different tactics to make your current audience engaged with you and your content.
This step can help TikTok understand that people are willing to engage with your content, and that will help you in being able to get on the ForYou page.
Include Call To Action In Your TikTok Videos
Call to action is an important part of content creation. It gives the audience a direction on what to do after watching your content. Most content creators use this method to ask their audience for likes, comments, shares, and follows. These moves are effective as people remember and try to support you if you directly ask them to do so.
This may not sound important, but data shows that this method is effective when done correctly. So try including a call to action in all of your videos.
Include Relevant Hashtags On Your TikTok videos
Hashtags are also a big part of getting you exposed to the already crowded platform. Including relevant hashtags and mentions will expose you to a more like-minded audience and lead you to be on their ForYou page.
Remember to include only relevant hashtags, as irrelevant hashtags can only make your video congested and cluttered. Users can also search hashtags on the discover section of the TikTok home screen, or you can even use different tools to search for relevant hashtags or keywords for all platforms, including TikTok.
Frequently Asked Questions (FAQs)
How Does Tiktok Decide What Goes On The ForYou Page?
Like other social media platforms, TikTok also decided to promote user content based on Quality, Consistency, and Engagement. In addition, Tiktok offers up to 3 minutes long video content on its platform, so it is important to consider including all those metrics in the timeframe of your video.
The more your audience gets involved in your content, the more recognition you will get from TikTok and recommended on the Foryou page.
How Long Does It Take To Get On ForYou Page?
To get on the Foryou of TikTok, you need to have good metrics of engagement, quality, and consistency. Then, Tiktok will automatically show your videos on the Foryou page. Your first video can also increase users’ response to start getting on people’s Foryou page.
It is best to focus on quality content than stress getting on the Foryou page. The better your content is, the better the response from TikTok.
Why Is TikTok Not Recommending My Videos?
There may be various reasons why TikTok doesn’t recommend your videos. Some of the reasons are Policy violations, use of copyrighted materials in videos, inconsistency in video creation, and more.
Why Are My Videos Not Getting Any Views On TikTok?
Tiktok views are based on the engagement of your audience, which helps promote your content on the Foryou page on other people’s feeds. Therefore, if your videos are not getting views, TikTok is not recommending your videos on the Foryou page of other users.
You can avoid this problem by creating original content without any copyrighted elements and making your audience engaged with your content. This helps you to get more views on TikTok.
This article explained why your TikTok videos are not getting on the Foryou page. First, we examined how you can get insight into your analytics of TikTok videos. We then explained the possible reasons for TikTok not to promote your videos on the Foryou page. Using those reasons, you can analyze your videos and discover the problem.
If you want to find out why your videos are not getting on the For You page, you can follow this article and its steps to correct the errors and get back to becoming recommended on the For You page of TikTok.
Also Read: How To Customize Tiktok For You Page