TikTok is one of the most popular social media applications that allow its users to create, watch and share 15 second long videos that are shot using cellphones.
We all have been using social media platforms since the internet came into play and it was a very obvious thing that we needed a new social media application that enables us to watch short fun and informative videos in our free time.
TikTok delivered our obvious need and it rose into popularity towards the end of the year 2018. It is one of the top downloaded and used apps in the Android and iOS app stores.
Users of TikTok have been wondering if they can use website links to other sites as a way of promoting their business on TikTok.
If you are using social media platforms to promote your business by adding a link to your bio like on Instagram, we will give you the answer to that question.
For detailed information, read the article below!
What Is Link In Bio In Tiktok
You must have read the phrase “link in bio” many times when you spend some time scrolling through Instagram. Link In Bio is simply a call to action for a possible customer.
It is an invitation to visit a person’s profile and check their biography. The biography also referred to as ‘Bio’ contains a URL that leads you to an external website.
The external website could link you to a business website, a music video, forms, news, maps, or images. Link in bio gives most users the ability to take advantage of promoting their businesses and get more interactions on their uploads.
Can You Add Link In Bio On Tiktok?
The short answer to this question is, yes, you can add link to your bio on TikTok. You most probably have already noticed the Tiktok that are sponsored have links that you can click on in the video so that you can purchase a product or learn more about the current subject of the video.
The feature Link In Bio is actually a test that is limited to certain criteria. Audiences on TikTok can directly go to the links through the videos themselves. This is how influencers on TikTok have started making money from their audiences and doing brand deals off-platforms.
Adding a link to your bio on TikTok is pretty easy. All you have to do is create a Business Account on TikTok. If you already have an account, you can just switch over to a Business Account.
How To See If You Can Add Link In Bio On Your TikTok
Some of the users that already have a business account on TikTok already have the ability to add a link on their bio. If you already have a business account, follow the steps mentioned below to check if you can add link in your TikTok bio.
Step 1: Open TikTok On Your Device
Open TikTok on your device by clicking on the TikTok icon from your device’s application menu. You will then land on the Log In or Sign Up page on the app.
Step 2: Log In To Your Account
Once you open the application, Sign In to your account if you have not by using your login credentials on the text fields according to the requirement.
Step 3: Open Your Profile
You will now land on the home screen of TikTok.
Open your profile by tapping on the Me tab. The Me tab is located at the lower right corner of the home screen.
Step 4: Tap On Edit Profile
Once you open your profile, you will see an option that says “Edit Profile” on the middle of the screen right below your profile picture. Tap and open it.
Step 5: Check For Website
Once you open the Edit Profile tab, scroll down to find an option that says “Website”. If you already have the ability to add a link on your bio, you will have an option that says Website.
In case you do not have that option and need to switch to a Business Account, look below!
How To Switch To A Business Account On TikTok
Follow the steps mentioned below to switch to a business account on TikTok.
Step 1: Open TikTok On Your Device
Open TikTok on your device by clicking on the TikTok icon from your device’s application menu. You will then land on the Log In or Sign Up page on the app.
Step 2: Log In To Your Account
Once you open the application, Sign In to your account if you have not by using your login credentials on the text fields according to the requirement.
Step 3: Open Your Profile
You will now land on the home screen of TikTok.
Open your profile by tapping on the Me tab. The Me tab is located at the lower right corner of the home screen.
Step 4: Tap On The Hamburger Icon
Once you open your profile, you will see a hamburger icon at the top-right corner of your profile screen. Tap on it which will now open a pop-up menu from the bottom of the screen.
Step 5: Go To Settings And Privacy
Once you see the pop-up menu from the bottom of the screen, tap on the last option that says Settings And Privacy.
The Settings And Privacy option is indicated by a Gear Icon.
Step 6: Manage Your Account
Once you go to the settings and privacy on your TikTok account, tap on the very first option that says “Manage Account” under the account tab.
Step 7: Switch To Pro Account
Under the “Account Control”, you will see an option that says “Switch To Pro Account”. Tap on it to shift to a business account on TikTok.
Step 8: Tap On Next And Choose A Category
Finally, tap on next. Then, choose a category for your business account from the pop-up menu.
There you go! You have now switched to a business account on TikTok.
How To Add Link In Bio On TikTok
As mentioned earlier, you either have to switch over or create a Business account on TikTok to be able to put a link in your bio. Once you have a business account, follow the steps mentioned below to add a link to your bio on TikTok.
Step 1: Open TikTok On Your Device
Open TikTok on your device by clicking on the TikTok icon from your device’s application menu. You will then land on the Log In or Sign Up page on the app.
Step 2: Log In To Your Account
Once you open the application, Sign In to your account if you have not by using your login credentials on the text fields according to the requirement.
Step 3: Open Your Profile
You will now land on the home screen of TikTok.
Open your profile by tapping on the Me tab. The Me tab is located at the lower right corner of the home screen.
Step 4: Tap On Edit Profile
Once you open your profile, you will see an option that says “Edit Profile” on the middle of the screen right below your profile picture. Tap and open it.
Step 5: Add Your Website.
Scroll down to find the “Add Your Website” option.
Step 6: Add the link.
Type or copy/paste the website address into the Website box.
Step 7: Save.
Tap on Save to confirm the action and save link to bio.
There you go! You have successfully added a link to your bio on TikTok.
How Can I Add Multiple Links To My Bio On TikTok?
No, you cannot add more than one link in your TikTok bio. But do not worry! We have a method that you can use to go around this problem.
All you need to do is set up Linktree on your device. Linktree is a tool that lets you direct traffic from your TikTok page to many other websites such as your business or social media platforms.
Using Linktree, you can direct your audience to many websites unlike the TikTok link in bio that only lets you add one URL on your biography.
You can sign up to Linktree for free which lets you add unlimited links. Then all you need to do is paste your Linktree link in your TikTok bio and you are all set!
How Many Followers Do I Need To Put A Link In My Bio On TikTok?
We have good news! You do not need to cross a certain amount of followers on your TikTok account to put a link in your bio.
However, accounts that have more than 10,000 followers are allowed to add links to their TikTok videos as well.
Accounts that have under 10,000 followers can only add link to their bio but cannot add a link to their videos. Moreover, you can get more likes and views in Tiktok by adding a bio to your Tiktok.
What Links Can I Put In My TikTok Bio?
You can put a link in your TikTok bio to direct your audience to many things. We have listed some of them below. Take a look!
- A cause you want to support.
- A personal website to promote your work.
- To sell your business products.
- A page for contributions.
- An about page to help your audience know you better.
4 Link In Bio Tips For More Traffic
Here are four tips to generate and drive more traffic to your website on TikTok bio.
Tip 1: Highlight Your Most Important Link
It is very important to highlight your most important link than trying to include every link under the light. This helps attract people to what is most important to you.
Tip 2: Offer Value
You could offer deals and discounts for people who buy your products via a link in your bio. Also, include a good introduction to you and your brand. A genuine pitch always brings in more traffic.
Tip 3: Keep Your Link In Bio Short
It is better to keep your URL short and powerful! You can use some link in bio tools to customize your URL. Short links are catchy and easy to remember.
Tip 4: Use Emojis
You can always use emojis to highlight your link in bio call out. Emojis draw attention to your link in bio. A super sleek link in bio will bring extra traffic to your other website.
Why Can’t I Put A Link In My Bio On TikTok?
If you cannot add a link to your TikTok bio, you must have a Personal account. To be able to put a link in your bio, you need to switch your account type from Personal to Pro/Business.
Now you will easily be able to put up a link in your TikTok bio.
If you already have a Business/Pro account on TikTok but still cannot add a link to your bio, chances are you need to update your TikTok application. So, update your app from Appstore if you use an iOS device or from Google Play Store if you use an Android device.
Last Verdict
Now that you have learned how to add a link to your TikTok bio, you can generate traffic on your other website.
Also, if you have less than 10,000 followers and cannot add links to your videos, do not worry! The developers of TikTok are constantly adding new features and they may eventually make it available for you too. Yes, it may seem unfair but patience is the key!
If you have any confusion or questions on the article, feel free to ask them in the comment section below.
Thank You!
