How Much Do You Earn From TikTok? [Full Guide] 2023

How much do you earn from Tiktok

As the creator economy grows, the ability to make money online is becoming a norm. There are various ways you can earn online. You can create informative, educational or entertaining video content to earn from various platforms. Much like youtube, TikTok also has become a centre of creators where they create content and monetize it in various ways. So, how much do you earn from TikTok?

There are various ways you can earn from TikTok. Brand deals, selling your products and services, influencer marketing and lately the ‘Creators Fund’ of TikTok are some of the great ways you can earn from TikTok.

The amount you earn does depend on the engagement and followers you have but unlike other platforms, earning money from TikTok doesn’t require you to have a large audience size. You can accomplish this with relatively small audiences and a great engagement.

Follow this article till the end to understand the different ways you can earn from TikTok. This article will also provide you with more tips and tricks on making your audience more engaging and increasing the prospect of making more on the platform.

Earn From Tiktok

The amount of money you can make from TikTok varies on different things and the monetization method you choose.

Earn From TikTok Creator Fund

If you are living in the UK, US, Germany, France, Spain or Italy then you have an option to monetize your content through the newly created ‘Creators Fund’ of TikTok. This fund pays the creators according to their video views and the geographical location of the viewers. The creator fund will increase to 1 billion in 2023.

The amount of earnings from the TikTok creators’ fund depends on the engagement, followers and consistency of the video uploads. This fund does not depend on the advertisers and completely depends on TikTok. It inspires creators to make more content on TikTok.

Earn From TikTok Brand Deals

If you have a highly concentrated niche and have great engagement, you may be able to land a great deal on the marketing of some brand in your niche. This figure may go from a couple of thousand to millions of dollars worth.

Brand deals are a highly effective way to monetize your content on TikTok. Content creators with large audiences get paid millions per brand endorsement. You can reach out to different brands and propose to them to promote their brand on your videos. The payment depends on how much return on investment you can bring to them.

Earn From TikTok By Promoting Your Brand

Promoting your brand or selling your product or services through TikTok is one of the great ways to earn. This method if done correctly can make you millions of dollars and also simultaneously benefit your brand.

If you own a product or a service-based business, you can simply upload videos promoting your offerings and amass audiences which can then be converted to customers. The earnings are directly proportional to your ability to convert the audience to customers.

With all being said, there are several factors influencing your growth and earnings on TikTok. You may want to consider the factors which can help you not only to understand the earning prospect but also to increase your audience.

Factors Influencing How Much Do You Earn From TikTok

The amount you can earn from TikTok depends on several factors. Below are some of the main factors that can help you understand more about how much do you earn from TikTok and also to increase the prospect of making more on TikTok earnings.

High Engagement To Earn From TikTok

The engagement of your audience with your videos is a key factor you want to consider. Your videos on TikTok needs to be more engaging to the audience and have to retain the audience regularly. An engaged audience also helps in growth and is relatively easy to convert to customers. This can help you influence your audience more and more and increase the prospect of making more from brand deals, TikTok creators’ funds or any other method you like.

High Number Of Followers To Earn From TikTok

Having a large number of followers is not necessary for TikTok but the authenticity or interaction with those followers is the key. Even if you have a couple hundred thousand followers but the followers do engage with your content regularly, you can have various ways to monetize the engagement such as brand deals or promoting your product.

Though, a high number of followers do help to grow your exposure on the platform with sharing and dueting on your videos.

Specific Audience Niche To Earn From TikTok

The niche of your audience is also an important factor when it comes to earning. If you have an audience such as adults with high income, people in high positions of society or people with the ability to spend more, then you may get great brand deals or sponsorships. This factor makes a huge impact on how much can you earn from TikTok.

A relative niche audience is also easy to monetize because of the influence you have on them whereas a broad audience is hard to monetize because of variables among them. A TikTok account with relatively young audiences can help you promote products made for young customers but a mix aged audience may not have much effect on promoting products made for young customers.

High Quality Of Videos To Earn From TikTok

The quality of your videos also matters in earning from TikTok. If you have high-quality videos with lots of information, you will also get more engagement and followers. This in turn results in having great partnerships with businesses or brands to promote their products to your audiences.

Tiktok also prefers videos with high quality and promotes them to the ForYou page of TikTok. So, it is key to make your videos qualitative and of high production value.

Consistency Of Content Upload To Earn From TikTok

Consistency is key in monetizing TikTok videos. If you are constantly putting out videos, TikTok does honour you by promoting your videos on the ForYou page. This results in higher exposure and amassing more audiences and increase engagement. So, if you are a creator of TikTok, it is a must to make videos consistently.

Consistent video uploading also helps in increasing more audiences and influencing them regularly which then can be monetized using various methods.

How To Earn From TikTok

There are various ways you can earn from TikTok. Once you have an engaging audience and regularly post videos, you will find various ways you can monetize the contents on TikTok and even outside TikTok.

Start To Earn From TikTok

Earning from TikTok can be a great way of monetizing your content. As with other content, various methods can be used to monetize your videos. The following are some of the most used methods on earning from TikTok videos. These methods are not the only methods but they are the most used and have great returns on your content.

Earn From TikTok Marketplace

Tiktok marketplace is TikTok’s platform where brands and creators on TikTok can collaborate. This platform helps brands to collaborate with influencers according to the location, audience size, audience niche and engagement. This is a great way to monetize your content. The earnings from this method depend on the brands and products you will collaborate with.

Earn From TikTok Brand Partnerships

This is also the same form of monetization as the TikTok marketplace but without TikTok being the middlemen. You can independently collaborate and partner with brands to promote their brand or products on your videos.

Earn From TikTok By Promoting Your Brand

Promoting your brand on your videos is the highest return on your content if done right. If you have a compelling product or service, this method can serve you greatly and have a loyal customer base.

Earn From TikTok Creator Fund

Tiktok creators fund is designed to help creators make money with their content without going to a third party. The fund has recently increased from 200 million to 1 billion by 2023. The payment is done according to your engagement ratio, audience size and the consistency of your videos. This is a great way to earn from TikTok if you do not want to use other methods of monetizing your content or you are just in the growing phase of content creation.

Earn From Expanding Your Platforms

You can also expand your platforms to make more from your content creation. Uploading your videos on other platforms such as youtube or Instagram along with TikTok can help you monetize the same content on various platforms. This is a commonly used practice among big content creators.

Steps To Earn By Applying For TikTok Creators Fund

If you decide to earn from TikTok Creators Fund and you reside in the US, UK, Germany, France, Spain or Italy and are also 18 years or older, you can apply for TikTok Creators Fund from the app itself. The following steps can be taken to accomplish the task.

Step 1: Open Your TikTok App

Open the TikTok app on your device and log in to your account if you haven’t already.

Step 2: Go To Profile Section

Once you are on the Tiktok home screen, you can click the profile button on the bottom-right and the screen will direct you to the profile section of TikTok.

Step 3: Go To Settings And Privacy

Click the hamburger button on the top-right part of the screen and go to the Settings and Privacy page of TikTok.

Step 4: Go To Manage Account

On the list of menus, you will find the Manage Account on the top and click the button.

Step 5: Apply For Pro Account

Once you are on the Manage Account page, you can go to Account Control and switch to the pro account. Choose either creator or Business.

Step 6: Go Back To Settings And Privacy

Once you switched your account to a Pro account, go back to the settings and privacy page of TikTok.

Step 7: Go To Creators Tools

Go to the creators’ tool option by clicking the button.

Step 8: Go To TikTok Creator Fund and Apply

Once on the creators’ tool page, you will see the TikTok creators fund button. Click the button and go to the next page. Then you will be prompted with a creators fund agreement page. Accept the terms and click Apply.

TikTok will now review your profile and if you are eligible, you will be added to the fund recipient list.

Frequently Asked Questions (FAQs)

Following are some of the frequently asked questions related to the topic of this article. Follow the questions and answers for more information about how much do you earn from TikTok.

How Much Money Do You Get On TikTok For 1 Million Views?

Tiktok pays USD 0.02 to 0.04 per thousand views. So you get USD 40 to 50 on TikTok for 1 million views. There does lie other factors that can influence these numbers such as your audiences and the geographical location of your audiences.

How Do You Get Paid On TikTok?

You can get paid in various forms on TikTok. Brand deals, sponsorships, promotion of own products and services, TikTok marketplace, gifts, TikTok creators fund, etc are some of the most used methods to get paid on TikTok.

How Many Followers Do You Need To Make Money On TikTok?

As per TikTok guidelines, you need to have at least 10,000 followers on TikTok to start making money. There are also other factors such as views and your age that determines the eligibility to earn from TikTok.

Do You Get Paid For Likes On TikTok?

You do not get paid largely depending on the likes of your videos but likes on TikTok does determine the earning you get. Likes is one of the factors influencing your earnings on TikTok. So, yes you do have a high chance of earning more with higher likes on TikTok.

How Do You Get 10k Followers On TikTok?

Uploading videos with more precise information, high quality, engaging and consistently uploading are some of the ways you can get 10k followers on TikTok. However, there is no singular factor that influences your increment in followers but multiple factors are involved in the process.


Therefore, this article explained to you how much do you earn from TikTok and what are the factors influencing the earnings. The article also explained the different methods of earning from TikTok such as creators fund, brand deals, sponsorships, influencing, promotion of own products and services, etc. The process of how you can apply for the creators’ fund on the TikTok app is also provided in steps.

The article is also included with frequently asked questions related to the topic of how much do you earn from TikTok which can help understand more about the earnings and its processes.

Also Read: How To Recharge Tiktok Coins

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