If you have been using TikTok for a long period, you might have known about a feature called the TikTok Amplify program. Unfortunately, this feature has caused people to have polarizing views on it.
Simply speaking, the TikTok Amplify program is a program that lets TikTok or TikTok affiliated brands amplify the already existing content created by the user(you) without you getting paid for the ads. It has its good and bad side of it.
About The TikTok Amplify Program
The first thing you should know about this program is that you won’t get to choose which videos will be used by the brands and which kind of audience it will be focused on.
It is also called Ad authorization; depending on the part of the world you are from, Tiktok will show you either Tiktok Amplify or Tiktok Ad Authorization. You can turn on and off this feature by your liking from your TikTok built-in settings.
This is a very controversial feature as many people like this new feature, and many feel like this is a very bad feature. One can argue that their face and their content are being used without their consent, while another might argue that it’s a good feature as their video will be boosted without paying, and their videos will reach a huge audience.
While it can be very subjective if this feature is good for the content creator, it is absolutely a great feature because it saves money for the brands as they do not need to hire models or a video director.
How Does TikTok Amplify Program Work
This feature lets TikTok and the brands investing in TikTok’s Ads use the preexisting videos of users to use as ad content without the users’ knowledge. So, your video will be used as advertising material by TikTok and the brands.
The creator of the videos used for ads can’t choose which videos can be used and which can’t be used as this right is given to TikTok and the brands when you enable the TikTokmAmplify Program.
When your videos are being used as ad material, you won’t get ads on TikTok, but just your videos will be used as ads if selected by the advertisers or brands.
Advantages Of TikTok Amplify Program
As a feature of TikTok, the TikTok Amplify program has various advantages. It might vary from user to user and brand to brand, but some general advantages of this program are given below:
For The Content Creator:
- Advertisers and marketers will boost their videos for free.
- They will reach a large audience than they can usually reach.
- Their follower count is more likely to increase.
- The creator who has good looks, acting talent, or any traits that might attract marketers of creative content or advertisers can give them a chance.
For The Brands:
- Brands will get full authority to choose their liking to advertise their product or ideas.
- They do not need to give money to content creators.
- Brands can save money on models.
- Brands won’t need to hire a creative director or video director.
Disadvantages Of the TikTok Amplify Program.
Everything that exists in this world has its share of advantages and some disadvantages. So does the TikTok Amplify program, and some of the disadvantages of the TikTok Amplify program are:
For The Content Creator:
- You, as a creator, will have zero control over which the advertiser is using videos.
- Some advertisers may use your video for a different message than you intended.
- You will not be given a single penny to use your video for this purpose.
For The Brands:
- Brands might not find the video of their liking from time to time.
- The advertisements might link the creator with some controversies, which can harm the advertisers’ image too.
Despite having a few problems, you should make the best of this program if you can take advantage of the TikTok Amplify program.
How To Enable TikTok Amplify Program?
If you find the TikTok Amplify program a good program for you and think it is useful for you and your content, then the step-by-step process to enable the TikTok Amplify program is given below:
For iOS Devices:
The steps to enable Tiktok amplify program for iOS device are below.
Step 1: Open The TikTok App On Your IOS Device.
You will need to open the TikTok app on your iOS device like iPhone and iPad. If you aren’t logged in to your TikTok account, keep your account’s username and password and log in.
Step 2: Tap On The Profile Icon.
At the bottom left corner of your screen, you will find a human-like icon naming “Profile.” Tap on it.
Step 3: Click The Three Horizontal Lines:
You will see three horizontal lines “≡” located on the top right corner of your screen. Click on it, and you will be given two options; “Creators tools” and “Settings and privacy.”
Step 4: Select The “Settings And Privacy” option.
After you click on the three horizontal lines “≡,” you will find the “Settings and privacy” option. Select it, and you will be taken to the settings menu of your profile and the app.
Step 5: Click On the “Privacy” Option.
On the “Settings and privacy” menu, you will find an option saying “Privacy” on the “Account” menu. Tap on it.
Step 6: Turn On TikTok Amplify.
Inside the “Privacy” menu, you will find “Ad settings” on the “Personalization and data” column. Toggle the option on.
Doing so will enable the TikTok Amplify program, and you should be good to go.
The steps to enable Tiktok amplify program in Android are below.
Step 1: First, Launch TikTok In Your Device.
You should open TikTok on your android device like; smartphone or tablet. Make sure you’re logged in to the app and if not, log in to the app by using your username and password or your login credentials.
Step 2: Click On The Profile Icon.
After you open and log in to your account, tap on a human-like icon named “Profile,” located in the bottom left corner of the screen.
Step 3: Tap The Three Horizontal Lines.
Located on the top right corner of your screen, you will see three horizontal lines “≡.”You will be given two options; “Creators tools” and “Settings and privacy” once you tap on it.
Step 4: Click The “Settings And Privacy” option.
Click on the “Settings and privacy” menu; you will find an option saying “Privacy” on the “Account” menu of the
Step 5: Tap On the “Privacy” Option.
Tap on an option saying “Privacy” on the “Account” menu, which you will find on the “Settings and privacy” menu.
Step 6: Enable The TikTok Amplify Program.
When you get inside the “Privacy” menu, you will find an option to enable TikTok Amplify or Ad authorization (the same thing), depending on your region. Again, you should toggle the icon to green, turning it on.
Doing so will enable the TikTok Amplify program on your android device.
How to Disable The TikTok Amplify Program?
Disabling the TikTok Amplify program is as simple as enabling the program. If you don’t like the TikTok Amplify program and wish to disable it, just follow the following steps:
Step 1: Open The TikTok App On Your Device
Open the Tiktok app on your device by tapping on it. Then, if needed, log in by using your login credentials.
Step 2: Click On The Profile Icon Located On The Bottom Left Corner.
Once you open the app, you will find a human body-shaped icon called “Profile” tap on it. You will be taken to your account’s profile menu.
Step 3: Tap The Three Horizontal Lines Located At The Top Right Side.
At the top of the profile menu, you will see three horizontal lines “≡.” Just tap on it.
Step 4: Click The “Settings And Privacy” option to find the “Privacy” tab.
Inside the three horizontal “≡” menu, you will find the “Settings and Privacy” option. Click it, and inside it, you will find a “Privacy” tab.
Step 5: Tap On The “Privacy” Option
After that, tap on the “Privacy” tab inside, which you will be shown a toggle option to either enable or disable the TikTok Amplify program. If the toggle is green in color, then it means the feature is on, and if it’s not of green color, it means the feature is disabled.
Step 6: Disable The TikTok Amplify Program
If the toggle is green in color, which means the TikTok Amplify program is on, then touch the toggle icon, shifting it from green to colorless or red. Doing this will disable the TikTok Amplify program.
Frequently Asked Questions
Some frequently asked questions are below.
Should You Enable The TikTok Amplify Program?
If you find it beneficial for you and your account to enable the TikTok Amplify program, as it will give you exposure to a larger audience and help you grow, then enabling the program is the right thing to do.
On the contrary, if you think letting go of the authority to your videos and lacking privacy is not worth it for you, you shouldn’t use this program.
Is Using TikTok Safe?
Unlike other social media apps or any other app in general, TikTok doesn’t use end-to-end encryption. As a result, it is not as safe as you might want it to be. I suggest you not send your private texts and don’t click on links sent to you by unknown users.
In conclusion, you can easily set up your account to whether enable the TikTok Amplify program or not by following a few simple steps. After that, it’s just about your preference to turn the feature on or not.
So before using the feature for the first time, make sure you will not have any problem with TikTok using your videos without your knowledge.
Also Read: How To Enable Tiktok Ad Authorization
Also Read: How To Disable Tiktok Ad Authorization