Instagram is one of the fastest-growing social media applications on the internet today. But, unlike Facebook or Twitter, which has a saturated space for business owners to build a network, Instagram is only tapping into the business culture. Here, you have the option to spread your business reach to over 100 million active daily users on the application. So, we look into how to create a business page on Instagram to build your brand reach.
The steps to create a business page on Instagram are quite simple. First, however, you need to focus on building the page to fit your brand and creating a scalable social media page for your customers.
What Is A Business Page On Instagram
First off, you need to understand what a business page on Instagram means. The Instagram social media network can help cater your business objective to the mass. However, you must keep in mind that you need to focus on what your business page truly wants to communicate to your potential customer. When you create a business page or profile on Instagram, you will gain different features on your hand.
The features that a business page or profile on Instagram provides include paid advertising, gaining real-time insights and analytics into your page reach, you can schedule your posts, and creating an overall user experience for your potential customers.
Steps To Create A Business Page On Instagram
Now that we understand what a business page does for your brand, here are the steps to create a business profile on Instagram. You can also look into the simple steps to make a business account.
Step 1: Launch Instagram On Your Device
First, launch Instagram on your device by tapping on it. Then, log in to your existing account with your username and password on the login landing page. If you do not have an existing account, tap on the ‘Sign Up’ option and fill in the credentials to create your Instagram profile.
Step 2: Go To Profile
Next, Instagram will open up to the home page once you log in. Then, tap on the circular profile icon to go to your profile page on the bottom right corner of the screen.
Step 3: Tap On Settings
In your profile, tap on the three-line hamburger icon on the top right corner of the screen. There, choose the ‘Settings’ option.
Step 4: Go To Account Settings
Within settings, choose the ‘Account’ option to access your account settings.
Step 5: Tap On The ‘Switch To Professional Account’ Option
Under your account settings, scroll down to the bottom, where you will see ‘Switch to professional account’ in blue. Tap on it and press continue.
Step 6: Connect Facebook Page
Next, even though the connect Facebook page is optional, connecting your business Instagram to an existing business Facebook page is recommended. This helps you set up your Instagram account and use the business features available. Unfortunately, you can only connect one Facebook page to your Instagram business page.
Step 7: Add Required Details
Next, add the required details for your business page. This includes the business category and the contact information that other users can contact you with.
Step 8: Tap On ‘Done’
Finally, tap on ‘Done, and you are ready to set up and run your business page on Instagram.
Points To Focus On For A Business Page On Instagram
Now that we have learned to set up the actual account for your business page, we look into the ins and outs of running the page and posting content there. You can also see how to turn off a business account, if at any moment you intend to do so. Next, here are a few things you can follow to ensure your business page on Instagram reaches potential customers and runs smoothly.
Set Up Your Profile
The first thing you need to focus on before moving to your profile’s content is the profile itself. Once your account is made, go to the ‘Edit Profile’ option and set up your profile. Add a bio, profile picture, and all necessary details to ensure users will know what your business page is about.
Create A Defined Purpose For Your Business Page
The second thing to focus on is creating a defined purpose for your business page. Brainstorm and figure out what you want your business page to look like and what you wish this page to do. If it is only to showcase your products, then you can work from there. Whatever your purpose is, make sure you know it before diving into your content.
Create great content
Next, you need to strategize into building the content on your page. Once you have a defined purpose for the business page, you can move on to pushing out content from your Instagram.
First, think of the aesthetic you want to build your business page around. Next, make sure your potential customers know what the business stands for. This can be done by simple color schemes, posting grid style, and other minor features. Finally, you can build your Instagram aesthetic around the brand you already have for your business.
Make A Posting Schedule
As you may have previously heard – consistency is key, and it is no less for building a good Instagram business page. Be consistent when you post on your page, be it according to time or the number of times you post in a day. Make sure your posts are scheduled and focus on what times the user engagement is high. Post during the time of the day when more users tend to interact with your posts.
Instagram Partner Programs have several tools that are listed, which you do not get penalized for when using them. Among these is ‘Later,’ a marketing tool that lets you schedule posts, preview posts, and do hashtag research.
You are allowed to post up to 30 pieces of content a month for free from their website, which is convenient for a new business page. You can also look for tools like this to quickly navigate to schedule your posts on a business Instagram page.
Use Relevant Hashtags
Next, hashtags are your best friends. Always post hashtags in your captions that are relevant to your content. Hashtags push your content on other users’ explore pages and help users look for your content. So, make sure you put up hashtags connected to your business page and the content you put out.
Post Instagram Stories And Interactive Content
Instagram has a lot of features where you can interact with your users. Among these features, posting a story is an effective way of being active and interactive with your followers. Whenever you have a new post up on Instagram or have interesting content, make sure you post them on your stories. Use hashtags in your stories for the content to reach a larger audience.
Similarly, you have Instagram IGTV and reels which have become a great tool for users to interact with the creator of a page. Make sure you put up interesting content using these features on Instagram and play around with what works for your brand.
Use Interactive Instagram Stickers On Your Stories
The most effective way to make it interactive with users is within your Instagram story posts through interactive stickers. You can add polls, quizzes, or ‘Ask Me Now’ boxes that users can interact with on a story. These are fun and let users know of your business page.
On your stories, go to the gif icon, and in there, you will find several interactive stickers. The stickers range from hashtags to questions and polls. Use these as much as you can.
Always Work With Influencers For Reach
A very effective way to increase reach on your business page is by approaching influencers for a shoutout. However, remember to filter the influencers that you reach out to. You cannot directly go to an influencer with a massive following and ask for a shoutout. Chances are, their sum will be very high, and they will also be very selective of the niche they shout out to.
So, to find the right influencers to target, first look at their engagement rate. Then, look at the followers of the influencer and go to their profile posts. For example, if an influencer has a 10% engagement rate, if they have 10,000 followers, they must have at least 1000 likes on their posts. Reaching out to such an influencer will ensure you stay within your budget, and you get the reach through a shout-out for your business page.
Optimize Engagement With Instagram Analytics
Instagram metrics are something you have to keep in mind when creating a business page. First off, there are only four basic metrics that let the Instagram algorithm navigate through quality content. These are: like, comment, share, and save. Among the metrics, you need to keep an eye out for the shares and saves. The more your users share or save your posts; the more Instagram will push your content to relevant users on their explore and hashtag top page.
So, how do you know which of your posts are doing good? This is simple. On your business page, you can go to your home page and look at your insights. You will also see how well each of your posts is doing in terms of metrics. Look into this and focus on the kind of content that does better compared to others. Then, post accordingly to optimize your Instagram engagement.
Use Story Ads On Instagram To Increase Followers
As a business profile, getting to 10,000 followers is a significant milestone. However, this milestone comes with its benefits which include the swipe-up feature on your stories. The swipe-up feature is the only way you can link your websites to your Instagram stories.
The best and quickest way to get to 10,000 followers is by paying up to $5 a day. Instagram story ads are one of the best ways to reach more potential customers and followers on your business page. To ensure users interact with the story content, create fun and informative 15-second video clips. Such videos will have high engagement rates and conversion rates as well.
Build Engagement And Relationships
Finally, build your engagement and relationships. Always try to reach out to related accounts and businesses and do affiliate marketing. In addition, make sure you do giveaways and other interactive features on your Instagram business page that will let users interact with your content. Overall, building good relationships through the business page will bring in more potential customers to your business.
Frequently Asked Questions
Some frequently asked questions on how to create a business page on Instagram are below.
How To Create Instagram Business Account Without Facebook Page
Creating an Instagram business account does not require a mandatory Facebook page. Though Instagram will provide you with the option of connecting an already existing business page to your Instagram business page, it is optional. The steps to create a business page on Instagram without a Facebook page are still the same.
In conclusion, creating a business page on Instagram effectively increases your brand’s reach to potential customers. With the number of users on Instagram and all the features Instagram provides users with, it can be an excellent tool for marketing. With the right mindset and the proper steps to follow, your business page is likely to convert many followers into potential customers.