How To Host An Instagram Giveaway?

How To Host An Instagram Giveaway?

Hosting a giveaway might be one of the most successful strategies to increase your Instagram following. In addition to increasing the feeling of the community surrounding your company, the correct plan can help you connect with thousands of potential new followers. Instagram freebies get 3.5 times more likes and 64 times more interactions (following, likes, and comments) than ordinary posts. By running an Instagram contest, you may increase your following by 70% more quickly in three months. You are correct in the question about how to begin. Simply read our tutorial on how to host an Instagram giveaway to increase your target audience and widen your reach.

To host an Instagram giveaway contest, you should follow these instructions:
1. Set Your Marketing Goals
2. Choose An Instagram Giveaway Prize
3. Maintain The Entry Criteria
4. Determine the Participation Patterns of Your Users
5. Choose Campaign Hashtag
6. Promote Your Instagram Giveaway Contest
7. Make the Perfect Instagram Giveaway Post
8. Pick a Winner
9. Analyze The Outcomes Of The Instagram Contest

We’ll outline the processes for doing an Instagram giveaway in this post. We’ll also provide the best tools for selecting random Instagram contests or giveaway winners. Are you prepared to begin? In this tutorial, we’ll provide you with all the information you need to organize the ideal Instagram giveaway.

What Are Giveaways On Instagram?

Instagram giveaways are short-term promotions in which businesses promise to award a goodie to one (or more) lucky participants who meet a certain set of requirements. You’ve undoubtedly witnessed a giveaway firsthand if you’ve spent any time at all on Instagram. Large and small companies use Instagram freebies to generate awareness about new product lines, connect with new followers, and expand their social media followings.

While some prizes are fantastic, others could be… a little much. Nevertheless, Instagram giveaways may be a terrific way to generate buzz and draw in potential new fans, regardless of what you’re giving away (or attempting to win).

Why Should You Host An Instagram Giveaway?

Although you can conduct an Instagram giveaway for pretty much any motivation, the following are the two most valid reasons for doing so:

  • Specific Instagram posts to promote social sharing
  • Increasing your Instagram following

A successful Instagram giveaway ought to achieve both of these objectives. While the giveaway entry requirements should achieve the secondary objective of increasing your Instagram following, a highly shareable post will generate social shares on its own, increasing visibility and impression share. Your content will go farther if more people join, which results in more entries, more followers, more shares, and so on. You get the idea.

How To Host An Instagram Giveaway?

Instagram giveaways are an effective strategy for increasing your following and boosting community participation. Instagram giveaways might seem simple, but there is a big difference between a decent and a great offer.

Suppose you’ve decided to host an Instagram giveaway, so good for you! What happens next, then? Now you just need to set up and host your giveaway. Here’s how to do it.

  1. Set Your Marketing Goals
  2. Choose An Instagram Giveaway Prize
  3. Maintain The Entry Criteria
  4. Determine the Participation Patterns of Your Users
  5. Choose Campaign Hashtag
  6. Promote Your Instagram Giveaway Contest
  7. Make the Perfect Instagram Giveaway Post
  8. Pick a Winner
  9. Analyze The Outcomes Of The Instagram Contest

Set Your Marketing Goals

Having a clear understanding of your goals is the first step in organizing a successful Instagram contest. For instance, if all you want to do is raise brand awareness, you may ask each participant to like your post and leave a remark with the name of a friend. By doing this, you can quickly expand your audience and perhaps gain new followers.

On the other hand, perhaps you want to highlight a different page on your website or your blog. If this is the case, you might suggest that participants visit your blog or website to find the entry requirements, such as a question you’ll want them to answer in your Instagram comment section.

Last but not least, you might have worked with a company that asked you to include a request to follow their brand as part of your entry criteria to receive one of their items as a prize.

Choose An Instagram Giveaway Prize

Consider what you’ll be giving away—a compelling prize that elicits excitement and motivates users to enter is the game’s name. Make sure the prize is relevant to your audience’s needs. You should select a prize that appeals to your existing and target audiences, whether a product, service, or experience.

You can get really creative here. What brand does your target audience adore if you were to collaborate with another? What products or experiences would make your community feel great right now?

It does not have to be something directly related to your industry. SMtype, for example, partnered with a luxury retreat destination to give their community the chance to win an exclusive getaway. So when you have a few ideas, put them to the test! Ask a few community members if they’d be interested in winning the prize and if they’d be motivated enough to like, tag friends in, or share the post.

Maintain The Entry Criteria

Once you’ve decided on a prize, you’ll need to specify how people can participate in your giveaway. This will all be determined by your objectives. For example, if your primary goal is to gain new followers, you’ll want to ensure that following your account is one of the entry requirements. You may also want to specify that entrants must tag 3-5 friends to be eligible.

You’ll also need to address some administrative issues, such as:

  • How long will the competition last? Include closing dates and time zones.
  • Will your contest be limited to certain countries?
  • Is there an age limit? Take note if your contest is only open to people aged 18 and up.
  • Include Instagrams
  • Regarding app promotions.

These particulars can appear tedious, but transparency is critical for a successful giveaway.

Determine the Participation Patterns of Your Users

As we said above, there are seven different kinds of Instagram giveaways: “Like & Follow,” “Tag a Friend,” “Comment to Win,” “Photo/Video + Hashtag,” “Repost + Hashtag,” “Caption,” “Trivia,” and “Skill-Based.” Try to keep things as easy as possible for exposure and growth if this is your first time. There should only be two or three steps in the entry process.

To increase interaction, most sponsors urge users to like, comment, share, repost, or publish a Story, but eventually, it is challenging for people to enter the contest. As a result, users stay away from entering. Instead, it would be best if you urged users to comment, follow, or tag to get the most engagement.

Choose Campaign Hashtag

Hashtags on Instagram help your content appear in Explore channels and often increase visibility on the platform. Consider creating a compelling, one-of-a-kind campaign hashtag to help spread the word about your giveaway. For example, in addition to #giveaway, you could include #winAs a result, usersyourbrand]giveaway #[yourbrand]contest, or something similar.

Promote Your Instagram Giveaway Contest

You’re finally ready to launch and promote your post once you’ve decided on your prize, entry criteria, potential partners, hashtag, time limit, and goal! Remember that Instagram users prefer posts at specific times of day, so plan ahead of time.

Additionally, posting giveaway details on a blog post, Facebook page, or another social channel will likely increase the number of people who enter your giveaway. Therefore, consider where you can promote your giveaway to get the best results.

Make the Perfect Instagram Giveaway Post

Instagram is all about pictures, so make a high-quality and captivating Giveaway post to pique your followers’ interest. There are no hard and fast rules to creating the ideal Instagram giveaway post. However, a bold, colorful image and text announcing the giveaway are two essential elements that must be considered in the host’s Instagram giveaway post.

Image Format for Instagram Giveaways

You must create a visually appealing image or photo to make your giveaway stand out and generate interest. For your Instagram Giveaway, you’ll need two appealing images: one for posts and one for stories. Both images are of different sizes.

The image must contain:

  • Specific award
  • Giveaway deadline
  • “Win” (your prize)
  • As the subheading, specify (age or location).
  • The term “giveaway.”
  • Colors from your logo or brand
  • Hashtag focused on giveaways (if any)

Text Format for Instagram Giveaways

All rules, including eligibility, the date and time of the giveaway, detailed instructions on how to enter, bonus entry, winner selection, and other T&Cs, should be clearly defined in texts. You must also detail the number of winners and prizes. To make the text more accessible, use hashtags, mentions, emojis, and emoticons.

Pick A Winner

It’s time to choose a winner after the Instagram contest has ended. But, first, you must choose a reasonable winner based on your chosen winner selection strategy—random or judged—. Unfortunately, it takes time to manually choose a winner for an Instagram contest because you can’t export Likes or Comments from a post. Fortunately, you can utilize a few Instagram Giveaway Picker Tools to select a winner at random from your Instagram contest and avoid bias or fraud.

Analyze The Outcomes Of The Instagram Contest

Measuring the accomplishment of your Instagram Contest is the last step. You can determine whether, unfortunately, or not you have achieved your aims by monitoring the results. You must assess the following factors:

  • Count of all participants
  • levels of engagement
  • tests of products
  • overall reach
  • site visits or landing page clicks
  • gain in followers
  • Use of hashtags
  • Content Contributions Created by Users
  • Your experience with the content’s quality

Instagram insights, Google analytics, manual reporting/exports, and contest tool reporting are a few methods you can use to calculate the outcomes of your Instagram contest. Once you have this figured out, it will be simple to calculate the ROI and design a better competition for the future.

What Can Be The Ideas For Hosting An Instagram Giveaway?

Once you’re ready to post your contest, you may ask your participants to do various tasks for a chance to win. Here is a list of some of the more popular giveaway ideas:

Like to win: Encourage your followers to like your post for a chance to win a free product or service. This will help you increase engagement.

Share to win: You might urge your fans to like your giveaway and repost it on their channels to increase your brand’s reach substantially — if ten followers each have 100 followers, that’s a chance to reach 1,000 new followers.

Follow to win: Ask your fans to follow your brand or a partner (or both). This is a popular strategy since it is a simple approach to growing your following count.

Tag Your Friends: To enter, have followers tag one of their friends in the comments section. This allows your brand to reach new potential leads on Instagram and grow your audience.

Photo contest: Request that participants submit a picture of themselves utilizing your item or service. Since your members’ posts will be visible by their own network of followers and friends, this is another simple way to increase brand recognition. For the best visibility, you should request that participants use the hashtag for or tag your brand.

Caption this for a chance to win: Several businesses publish photographs without a caption. Your participants will appreciate the opportunity to submit imaginative captions for your photograph. Once your giveaway is over, you can include the description of your post with credit to the winner.

What Are The Tools for Instagram Giveaway Selection?

It’s time to choose a winner when your giveaway contest has ended, but how can you do it fairly? You can choose your winner using a few different techniques. Here are several possibilities:

  1. Utilize A Free Random Number Generator
  2. Use Instagram Sweepstakes App From Easypromos.
  3. Choose Name At Random

Utilize A Free Random Number Generator

Although it would be tiresome, especially if you had hundreds of entries, you can think about tallying the total number of people that took part in your offer before using a random number generator to choose the winner.

Let’s imagine, for example, that 500 people have commented on your post. Enter “random number generator” into the search bar on Google. The search results show Google’s number generator as a box (you may alternatively enter another number).

The number of participants should be the greatest, with one being the lowest. The generator tool will output a random number when you click “Generate.” Return to your comments area now and keep counting until you find the username corresponding to that number.

Use Instagram Sweepstakes App From Easypromos.

You may think about organizing your contest with a program like Easypromos’ Instagram Sweepstakes App, which can assure speed and impartiality when selecting a winner.

Depending on how many friends have been mentioned, you may filter finalists using the Easypromos app. The tool can choose one to 1,000 winners at random once your offer has ended, and it can also choose alternate winners at random. Before the final sketch, you can use the tool’s test run.

The best aspect is that Easypromos provides a link to a certificate of authenticity that confirms the draw was conducted randomly, guaranteeing a certain amount of openness and honesty between you and your participants. But, of course, the certificate may be altered to fit your brand.

Choose Name At Random

This final method is probably the most time-consuming. Still, if the number of giveaway participants is tiny, you might want to think about picking your winner by username rather than using a random name picker. This could be a nice choice, especially if you’ve already assembled your list of names into a spreadsheet.

Visit a website, Of course, thee, and type each username into the text box on a separate line if you want to utilize a random name generator. Then select a name by clicking the button.

What Are The Tools To Host Contests And Giveaways On Instagram?

Here are some of the tools that will help you to host giveaways on Instagram:

  1. Wishponds
  2. Easypromos
  3. Woobox


Your Instagram giveaways may be organized and tracked with the aid of Wishpond, a terrific tool. For example, run an Instagram hashtag giveaway with Wishpond, and you can see every participant on your dashboard. Users may even include a voting feature to choose the best entry.

This tool’s objective is to assist you in improving your giveaways and promotions. Investing in a platform like this will make sense if you want to organize Instagram contests regularly.


Like Wishpond, Easypromos streamlines, For example, running an Instagram giveaway or contest. You may use this tool to keep track of comments made on one or more posts. For example, you may use it to decide if commenters tagged the appropriate number of friends and to aid in selecting the winner at random.

The base package is reasonably priced and has no frills. In addition, this fantastic solution offers straightforward giveaways without using landing pages or marketing automation.

As an alternative, various premium services will offer the tools you want if you are managing enterprisFor example, you ever giveaways.


You can quickly and effectively design and manage effective competitions, giveaways, polls, coupons, forms, and more with Woobox. For example, you can choose one or more random winners from your Instagram comments by downloading them. This program also simplifies exporting Instagram comments and gathering winning contact information.

This is a great choice if you want to use a cheap tool. For minor giveaways, there is a free plan; however, for bigger competitions, there is an enterprise-level power plan. Using a program to track and manage your freebies is a terrific idea. Let’s observe a giveaway in action right now.

What Are The Ways to Promote Your Instagram Giveaway?

There are two ways to promote your Instagram giveaway are:


Sponsors with sufficient funds can use paid promotion channels to promote their Instagram giveaways for the best results. Sweepstakes Directories, Google Adwords, Facebook ads, Video ads, Ads in newspapers & magazines, Social influencers, LinkedIn ads, Twitter ads, Pinterest ads, TV & radio (requires a large budget), and Programmatic ads are some of the paid ways to promote an Instagram giveaway. Paid ads are the most effective way for new businesses to promote their Instagram contest.

Organic (Free)

Don’t underestimate the power of free Instagram contest promotion methods. Posting on all free platforms will assist you in obtaining as many entries as possible. To maximize reach, you can freely post your Instagram Contest to your social channels, Instagram stories, Reddit, emails, blog posts on your website or a partner’s website, and forums.

What Are The Benefits And Drawbacks To Host An Instagram Giveaway?

If you’re wondering where to begin, you’ve come to the right place! Simply grab a cup of coffee, sit down, and read this guide to creating and running a successful Instagram giveaway to expand your niche audience and reach on Instagram. The advantages of social media contests to host Instagram giveaways:

  • Hosting an Instagram giveaway increases your follower and engagement count and brand awareness.
  • Instagram giveaways are inexpensive, entertaining, and simple to set up, run, and replicate.
  • Improve your relationships with your current followers.
  • Engages and entices current followers, resulting in an emotional connection.
  • Find new potential fans.
  • Encourage your audience to interact with your brand more.
  • Increase the credibility of your brand.
  • Attract the attention of influencers in your niche, resulting in massive traffic to your website.
  • Create anticipation for your upcoming products or releases.

Let’s start with the advantages of social media contests and the disadvantages of an Instagram giveaway:

  • First, Instagram posts cannot contain links or options for sharing the post.
  • One of the most significant disadvantages of an Instagram Contest is that you cannot collect user emails or contact information to take advantage of it.

Bonus Ideas To Host A Successful Instagram Giveaway Contest

To remind your followers to enter the offer, post more content, add Instagram countdown stickers to Stories, or create a countdown post. Forge connections with influencers who participated host Instagram giveaway contests by following them.

  • If you asked users to comment on your giveaway, do so.
  • Keep Instagram loop giveaways to a minimum.
  • Never use the phrase lottery in a competition or giveaway on Instagram.
  • If it is not a part of your giveaway, do not tag anyone or any company.
  • Never advocate incorrect tagging.

Frequently Asked Question(FAQs)

Some of the frequently asked questions related to hosting an Instagram giveaway are as follows:

Can You Win Prizes In Giveaways?

Sweepstakes work and the keys to winning them are perseverance, patience, and a good outlook. However, you may be doing something incorrectly that makes it less likely that you’ll win a prize. So consider these questions before deciding you’ll never succeed.

Do Giveaways Work to Increase Sales?

Unanimously, the answer to the question is “yes”! Giveaways on social media can help you develop your business quickly, gain more subscribers to your email list, and attract new leads. Compared to other sorts of content, giveaways have a conversion rate of roughly 34%.

How Much Money Is Generated By 10,000 Instagram Followers?

On Instagram, micro-influencers—those with 10,000 followers or fewer—can earn about $88 for each post.

What Are Some Great Giveaway Concepts?

Some of the great concepts for hosting Instagram giveaways are:

  • Coupons. Everyone likes a good deal! Hashtag competition.
  • Photo competition.
  • Ideas for themed giveaways.
  • Gift certificates.
  • Everyday products that bear your brand.
  • Lead up to the awarding of the main prize.
  • What do your customers want?


Hopefully, this thorough step-by-step tutorial has helped you understand how to host a successful Instagram giveaway. A poorly designed and executed Instagram giveaway could stunt your growth. To develop a giveaway tailored to a certain niche and meet your social media contest goals, carefully follow the instructions above. Giveaways that cater to a certain niche draw in the target market and, in the end, give you devoted, engaged followers that will help you achieve your marketing objectives.

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