Do you already post videos on TikTok? If yes, you must consider the guide to analyzing TikTok video performance metrics. After you post engaging content, you don’t know your audience. So, it is like folding your eyes and performing any task.
TikTok has provided built-in analytics to track the key metrics of your performance. So, you can evaluate your content, learn more about your followers and create a powerful marketing strategy. Therefore, here is the guide to analyzing TikTok video performance metrics.
What Is TikTok Analytics?
TikTok Analytics is a tool to measure your video performance. To view TikTok analytics, you need to switch your account to Pro. So, here are the steps below to switch your account to Pro.
Step 1: Open TikTok Account
Open your Tik Tok account on your device.
Step 2: Go To Your Profile
Then go to your TikTok profile from the bottom right icon.
Step 3: Click On Three Horizontal Lines Menu
You can click on the three horizontal lines menu from the top right and then ‘Settings and privacy.’
Step 4: Manage Account
Then tap on ‘Manage account’ at the top of the list.
Step 5: Switch To Business Account
And tap on ‘Switch to Business Account’ and tap ‘Next.’
Step 6: Choose Category
Then tap on ‘Continue’ and choose the ‘category’ from the list. But it will not be shown on your profile.
Step 7: Tap On Next
Then tap on the ‘Next’ button, and you are done. Next, you need to add your phone number on TikTok account.
How To Access TikTok Analytics?
After you have switched your TikTok account to a pro or business account, you have access to TikTok analytics. This guide to analyzing TikTok video performance metrics. So, below are the steps to follow.
Step 1: Go To TikTok Profile
Open the TikTok account and go to your profile.
Step 2: Tap on Three Horizontal Lines Menu
Then tap on the three horizontal lines menu from the top right.
Step 3: Tap on ‘Settings and privacy’
And tap on the ‘Settings and privacy’ option.
Step 4: Tap On Creator’s Tool
Now you can see a ‘Creator’s tool’ under the ‘Account’ section. Tap on it.
Step 5: Select Analytics
You can select the ‘Analytics’ option. TikTok analyses your data only after you switch to a Pro account.
On the desktop version, you can directly hover your profile picture in the top right and select ‘View Analytics.’
Step 6: Wait For 7 Days
You need to wait for seven days for TikTok to produce your insights and show the result.
TikTok Video Performance Metrics You Should Monitor
You can measure the TikTok video performance metrics through Key Performance Indicators (KPIs). It is the metrics used to evaluate the overall performance of the content on TikTok. When you open the TikTok dashboard, you can find three main categories: profile overview, content, followers’ insights, and Live analytics.
Profile Overview Insight
The profile overview tab is used to figure out how their TikTok account is performing in general. It displays your video views, the number of followers, and profile views.
In this section, you can find the number of views your videos have received in the last 7 to 28 days. The bar chart also shows the data broken down by days and finds which videos have received more views.
You can see the total number of followers you have in 7 to 28 days. The graph shows your follower growth, and you can analyze by taking the days you have uploaded the video. Also, you will be able to identify whether your videos are engaging or not to encourage other users to follow your account on TikTok.
Similarly, you can also find how many users have visited your TikTok profile in 7 to 28 days. Finally, the profile view bar chart shows what videos are encouraging users to visit your profile so that you can check for more similar content.
Content Analytics Insight
The content tab shows the analytics about your published videos in-depth. This content tab is useful because it provides users to view the detailed insights of each post. The following sections are included in content analytics insight.
In this section, you can find the total views on each content you have uploaded on TikTok in the last seven days.
Likewise, in this section, you can view your top 9 videos with the fastest growth in views during seven days.
But if you have not posted anything within seven days, you will see an empty dashboard in this section. To view an individual post’s analytics, you can click on the video thumbnail. Then you can find the individual post’s insights with the number of likes, comments, shares. This will help to resonate with your audience.
The analytics also shows information like playtime, total views, and average watch time. The average watch time determines the quality of your content on TikTok. And when you scroll down, you can see where the traffic is coming from according to location.
The followers’ insights tab displays all the information about your TikTok followers, the numbers you have received or lost during the last week. You can also see the gender distribution and percentage of the audience according to the country.
Under the follower’s activity section, you can find the time your followers were active. So, you will know at times is better to post your content on TikTok to reach a bigger audience. And you can also see the videos your followers watched and the sounds they listened to in the ‘followers’ tab. This will help you gain ideas while making a new video to attract the audience.
The last tab is the ‘Live’ analytics which gives you insight on live videos you have hosted within 7 to 28 days. It includes follower count on live, time spent on living, and how many diamonds you have earned on Live. Also, it shows the new followers during your live video and users who viewed your live video once.
Other TikTok Analytics
Similarly, other analytics on TikTok like hashtag views, total likes, and TikTok engagement rates.
You can view the number of times the post with given hashtags has been watched. You can search the particular hashtag on the ‘Discover’ tab, and an overview of the search results will appear on the ‘Top’ tab. From there, you can see the number of views, related hashtags, and some of the top videos that use the same hashtag.
You can find the total number of likes from all of your content on TikTok at once. So, you can roughly calculate the average likes you receive on your single post.
TikTok Engagement Rates
There are different methods to calculate the TikTok engagement rate like other social media platforms. There are two primary formulas used on the market. They are as follows:
((Number of likes + Number of comments)/ Number of followers) * 100
((Number of likes + Number of comments + Number of shares) / Number of followers) * 100
TikTok Analytics With A Social Media Reporting Tool
Although TikTok gives you an analytics tool to gather data from your TikTok profile, you cannot have insights into others’ profiles. So, to analyze the performance of your competitors on TikTok, you can use an analytics tool like these below.
As TikTok allows you to view data for seven days only sometimes, you might need a wide range of data for marketing strategy. So, with the Socialinsider app, you can analyze the performance of more than seven days. And here is the list of TikTok metrics that the Socialinsider app can track.
Average engagement rate per post
Average engagement rate per profile
Top 3 Posts
Posts by published hour
Average engagement by published hours
Posts by published day
Average engagement by published day
Distribution of likes, comments, and shares
Tkilytics is another third-party tool for TikTok to have an in-depth analysis of your competitor’s profile. It helps you monitor your profile, track your competitor’s account, and explore the latest trend on TikTok. Also, you can track the latest hashtags and songs.
Its unique feature is the ability to keep an eye on selected TikTokers. You can add up to 3 users you want to monitor on Tiklytics. Along with this, you can also calculate the average engagement and engagement history rate on the post. So, you can analyze the average engagement rate of others before making your video.
Frequently Asked Questions
There might be some queries related to the topic guide to analyzing TikTok video performance metrics. So, below are the answer to those queries explained in brief.
What Is A Good View To Like Ratio On TikTok?
The number of likes does not matter, but a 1:5 like-to-watch ratio is good. So, about half of the videos you see on the ‘For You’ page use some trick to get them to rewatch.
Does Rewatching A TikTok Video Count As A View?
A view on TikTok is counted as soon as the video starts playing on the feed. So, TikTok often replays video repeatedly, which leads to a huge number of views.
How Do You Increase Audience On TikTok?
The way to increase the audience on TikTok is consistency. The more you post, the higher your chances to reach the masses. There is persistence; there will be more chances of engagement and gaining more followers.
How Long Does It Take For A Video To Get On ‘For You’ Page?
It could be 48 hours after posting the video or maybe a week later. There is no exact timing, but the video slowly gains likes, comments, and views. This is because the TikTok algorithm pushes your content on the ‘For You’ page even it’s not a brand-new video.
Thus, you can have a detailed insight to analyze your TikTok video performance metrics inside the app. Also, you can use different third-party tools to get insight into your and others’ profile on TikTok.
Also read : How To Earn Money From Tiktok