13 Ways To Promote Your Music

13 Ways to Promote Your Music

Are you a musician who wants to promote your music? Are you finding it hard to get people to listen to your songs? Don’t worry, and you’re not alone. Promoting your music can be difficult, but there are plenty of ways to do it.

In this blog post, we’ll discuss 13 different ways that you can promote your music. We’ll also provide tips on how to make the most out of each method.

So whether you’re just starting out or you’ve been promoting your music for a while, we hope this blog post will be helpful!

Live Music Performances

Though it might sound a little bit old-fashioned, live performances are still a top way to promote your music. It’s often not the route to instant fame, but it’s clearly a very important way to develop a local following and spread your music.

There is no better way than playing in some bar or even on the street. You get open access to the masses, and there is a great chance that someone will find your music interesting.

Of course, it could be hard initially, especially to find a place to play. On the other hand, once you get a chance, there is a great possibility of getting someone’s interest.

After all, even in these days when social networks dominate, nothing can compare with live music performances.

Build Your Own Website

Your website is pretty much proof of your existence, at least online. By creating a website, you get an opportunity to attract a wider audience.

The most important thing is providing quality content on your pages. You can start with some basic info about you and your band. However, things like your schedule are crucial.

Be always up to date and provide your audience with all the necessary information about upcoming live performances.

Of course, don’t forget to post your music and things like contact information, future projects, or even to write your own blog.

Collaboration With Local Musicians

If you’re looking for a surefire way to promote your music, local music collaboration is one of the best ways to go about it. For decades, the music industry has relied on collaboration between bands and musicians to reach new audiences and grow their fanbases.

And there’s no reason you can’t do the same. One of the best ways to get your music out there is to gig with a band that already has a decent following.

Not only will you get the opportunity to play in front of a larger group of people who enjoy similar music genres, but you’ll also be able to tap into their fanbase and reach a whole new group of listeners.

So if you’re serious about promoting your music, seek out some local bands and see if you can arrange a gig or two. You won’t regret it.

Collaboration With Online Musicians

Besides, music collaboration is also possible on the internet in the real world. Moreover, it is a great way to connect with musicians from all over the world.

Today, you can find a lot of websites and apps that can connect you with various kinds of musicians, producers, and even record labels.

It is a fantastic way to promote your music, but also to work with other musicians, which will be beneficial in many ways, especially if you want to learn something new and expand your views.

Social Networks and Mailing Lists

In the era of social networks, this is an inevitable way of music promotion. The number of these networks is getting bigger and bigger every day, but it would be enough to stick to those most popular.

Of course, Facebook takes the leading place. It is the universal platform where you can post pretty much any kind of media and other content. Definitely, the best social network to be in contact with your fanbase.

Another hugely popular network is Instagram. Owned by Facebook, it is designed primarily for a quick share of photos and videos with your followers.

The amazing thing about Instagram is that you can post your media on three major social media platforms at once (Instagram, Facebook, and Twitter).

You can also try some of those social networks that are designed primarily for musicians. For example, Audiu is a smartphone app that gathers thousands of musicians, DJs, and producers.

You can share your music and ideas but also find a bunch of like-minded people for eventual future collaborations.

Another thing you should try is called Vampr. It is both a social network and music app, where you can randomly pick some stranger and start a collaboration.

However, I always think you should build a mailing list as early as possible for many important reasons. First, this is a really solid way to build a fan base, which can be much more resilient and long-lasting than social networks.

Your mailing list might be a lot smaller, but fans will be a lot more engaged, and read rates are generally a whole lot higher.

Paid Advertisement

Learn how to utilize Facebook and social media ads to make your music work for you.

Too many people put out one song and forget about it. This isn’t good enough.

The best way to utilize Facebook ads is to be bringing in new audiences using your existing music constantly through paid advertisements, so someone is always hearing the songs that you think everyone has forgotten about.

When thinking about ways to promote your music online, it’s always easy to think about the next single or next song, but your library of music is always available to use as marketing material. Your music videos, singles, and more.

Utilize ads to help maximize your reach (I can teach you how to do this effectively inside DK-MBA). Even just understanding simple Facebook ads can make a huge difference.

Music Streaming Platforms

SoundCloud is a great place for musicians. Though basically a social network, it actually offers much more, which is the reason I put it separately.

Once you create an account, you can share all kinds of information, including your personal details, biography, and much more. The best thing is that you can publish your work and get followers. So many musicians started here and ended up as major artists.

Spotify shouldn’t require an explanation. Although you get paid very little for streaming, play counts can build up quickly, and it’s an amazing way to promote your music.

You can use aggregator services like RouteNote to get them online for free. While doing so, they can also upload your tracks to many other streaming and music stores such as iTunes, Amazon music, etc.

Develop Solid Branding

As an artist, Promoting your music and Developing a Solid Brand are two key factors that will help you in the long run. It might sound a little strange, but music isn’t the only thing you should take care of when promoting your work. Remember how often you bought an album because of its interesting cover?

These days when the music industry is overflowing, it seems almost impossible to make that initial stand out. This is why Promoting your music and Developing a Solid Brand are so important.

One of the good ways to attract potential fans is to create an interesting band or artist logo. Also, if you have some material to share, make sure to get some intriguing covers.

Because at the end of the day, first impressions matter. And if you can make a good first impression, then you’re one step closer to Promoting your music and Developing a Solid Brand.

Reach Out To Bloggers & Journalists For Press Coverage

Music blogs are still powerful and are being consumed by thousands of fans every single day.

You can absolutely pitch your new release or story to music blogs and journalists in your genre for wider press coverage.

Maybe you could even craft press releases and an electronic press kit. Then, please submit them to niche music blogs within your genre alongside your latest music video, new album, latest release, or whatever it is you are trying to promote.

For independent musicians, these niche blogs and followings are worth tapping into.

Look at other bands in your genre and seek out where they have been featured for ideas.

Engaging With Fans

Even if you make really quality music and have a nice fan base, indifference from artists might lose many opportunities. A good way to create a more personal relationship with your fans is to share some details about your personal life.

If you’re filming your live performances or making a video for your new song, there is one proven method to get closer to the fans.

Most people would call it “Behind the Scenes.” Capture the recording process, where you can show your personality, but also more details about things like the gear you use and studio tricks. A good sense of humor is more than welcome.

If you receive a fan message or comment, make sure to respond. That could be a long-term fan in the making.

Surround yourself with a strong team

You might prefer the lone-wolf approach to promote your music, but there can be huge benefits to surrounding yourself with a great team of like-minded people.

If you have a team of well-connected individuals who are passionate about your music, all working in your interest, it stands to reason that your chances of success will increase.

If you can put together a team of friends who’ll help you free of charge or for a cut of eventual earnings, that’s great!

But sometimes, you’ll need to acquire the services of professionals to help give you the edge in the competitive music market. Whether that’s a PR person, a radio plugger, or a promoter/booker – there’s nothing wrong with accepting help.

It’s also a good idea to get yourself a great manager. But, again, make sure they’re passionate about your music and believe in you as an artist. A manager who’ll go above and beyond for you is worth their weight in gold.

Music Competitions

Personally, I’m not too fond of music competitions. However, I must admit that those are arguably some of the best ways to introduce yourself to a wide audience.

Today, you can find numerous music-oriented talent shows of both local and global characters. Those are mostly about singing, but some of them promote creative work as well. Even those band competitions could be useful. All these events are full of the people of the music industry so that someone could notice you.

Suppose you’re good enough, of course. It’s not only about being a decent musician. You have to be able to perform well under pressure and have somewhat of a stage presence. Unfortunately, those things can’t be taught.

Either you have it, or you don’t. And that’s what I hate about music competitions. They favor those who are naturally gifted instead of hard-working and dedicated musicians who might not be as flashy but deserve recognition just as much.

But I digress. The point is if you’re looking for a way to Promote your music, competing in one of those shows is probably your best bet. Who knows, you might even win!

And if not, at least you’ll get some exposure. So if you’re feeling lucky, go ahead and give it a shot. Just don’t forget to practice beforehand… and maybe pack some antacid tablets just in case. Good luck!

Make Great Music

At the end of the day, no matter how many blogs you pitch your music to or how often you post on social media, if your music is not good, you’re not going to get very far. Yes, the production quality is important, but if the songs are not strong, no one will want to listen to them.

So, if you’re serious about promoting your music, the most important thing you can do is to make sure that your music is great. Write catchy melodies and interesting lyrics, and create engaging arrangements.

And once you have some great songs, make sure they are well produced, mixed, and mastered. With high-quality music, you’ll be much more likely to find success in the modern musical landscape.

Why Should You Promote Your Music?

If you’re an aspiring musician, you may be wondering why promotion is so important. After all, isn’t it better to just focus on making great music? While that’s certainly important, promoting your music is essential if you want to get noticed in the crowded music industry. Here are four good reasons to make promotion a priority:

First, promotion helps you to reach a larger audience. With nearly two billion active social media users, the potential for exposure is huge. By promoting your music on platforms like Facebook, Twitter, and Instagram, you can reach fans who might not otherwise know about your work.

Second, promotion can lead to more opportunities. Getting your music in front of industry insiders can lead to bookings, record deals, and other opportunities that can take your career to the next level.

Third, promotion builds buzz. The more people talking about your music, the more momentum you’ll build. When done correctly, promotion can create a snowball effect that leads to even more exposure and success.

Fourth and finally, promotion is necessary to stand out in today’s marketplace. With so much music available at our fingertips and tips of our fingers via streaming services like Spotify and Apple Music, it’s harder than ever for new artists to break through. You need a strong promotional strategy if you want your music to be heard above the noise.

As you can see, there are many good reasons to promote your music. So what are you waiting for? Get out there and start spreading the word!

Frequently Asked Questions (FAQs)

How Do I Promote A Single Song?

If you’re looking to promote a single song, you can do a few things to get started. First, ensure your song is high quality and polished – no one wants to listen to a half-finished track.

Once you’ve got that taken care of, the next step is to start getting the word out there. Create a buzz on social media, reach out to bloggers and music reviewers, and submit your song to streaming platforms and radio stations. With a little effort, you can get your song in front of the right people and start generating some serious buzz. So get out there and start promoting!

How Do I Make My Song Go Viral?

First, create something unique that people haven’t seen before. If you can tap into a trend or create a new one, you’ll be off to a good start. Second, make sure your content is shareable. That means it should be short, catchy, and easy to understand. Third, get creative with your marketing. If you can get people talking about your song, you’re more likely to see it go viral.

Finally, don’t give up. It takes a lot of hard work and dedication to make a song go viral, but it’s not impossible. So keep at it, and who knows? You might just become the next internet sensation.

What Is The Best Time To Release A Song?

If you’re wondering what the best time to release a song is, there’s no simple answer. It all depends on your goals and what you hope to achieve with your music. If you’re aiming for radio play, then timing is everything. You’ll need to coordinate with station schedules and release your song when it’s most likely to get airtime.

However, if you’re simply hoping to reach a wider audience, you can release your song anytime. These days, thanks to the internet, there’s no such thing as a “slow season” for new music. So whatever your goals may be, just get out there and start sharing your songs with the world!

Where Can I Promote My Music?

There are a few different ways that you can promote your music. One way is to post your songs on social media platforms like YouTube, Facebook, and Instagram. This will help to get your music out there and allow people to share it with their friends.

Another way to promote your music is to submit it to online radio stations or streaming services like Spotify and Pandora. This will help to get your music in front of a wider audience and could potentially lead to some new fans.

Finally, you can also promote your music by playing live shows and handing out CDs or digital downloads. This is a great way to connect with fans and build up a following. Where you promote your music will depend on your budget and where you think your target audience is most likely to be found. So, take some time to consider all of your options and choose the best place to promote your music.

How Often Should I Drop Music?

This is a question that plagues producers everywhere. While there is no golden rule, the general consensus is that you should aim to release new music every couple of months. This will keep your fans engaged and prevent your music from becoming stale.

Of course, this is just a general guideline, and you may need to adjust your release schedule depending on the type of Music you make and your available time and resources. Ultimately, the most important thing is to put out quality music that you’re proud of and that your fans will enjoy.

So don’t be afraid to experiment with your release schedule until you find what works best for you.


Thirteen different ways to promote your music have been discussed in this blog post. Of course, you don’t need to do all of them, but finding a couple that works well for you and focusing on them will help get your name out there.

Gigs are always a great way to start – they allow you to connect with fans face-to-face and show off your skills. Creating your website is another important step; it gives people a place to learn about you and hear your music.

Collaborating with other local musicians can also be beneficial, exposing more people to your music.

Online collaborations can reach even more people, so consider doing some of those as well. Using social media and mailing lists are both effective ways to keep fans updated on what you’re doing; paid advertising can also be useful if done correctly.

Streaming services are becoming increasingly popular, so make sure your music is available on them. Branding yourself solidly will help people remember who you are; reaching out to bloggers and journalists for press coverage can also result in some good exposure!

Finally, having a strong team behind you makes promoting your music much easier – everyone has their own strengths and weaknesses that together create a powerhouse promotion team. What methods will you use first?

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