If you have been on Tiktok for a minute and you have snooped around in your settings, then you may have come across either the Tiktok ad authorization or Tiktok amplify feature depending on which part of the globe you are in. So, what is this ad authorization feature and should you enable ad authorization on Tiktok? Well, you are in the right place to know better about this feature and to understand whether it benefits your Tiktok profile or not. So, let us dive further into the ins and outs of this feature in Tiktok.
If you want to enable the ad authorization feature on Tiktok and believe this feature will benefit your Tiktok presence, then you can go to the settings option in your profile. There, tap on the privacy and safety option and you can then enable ad authorization on Tiktok so advertisers and marketers on Tiktok and affiliated platforms can use your content for advertising and marketing.
What Is Ad Authorization In Tiktok
Before we get into the process to enable the ad authorization option in Tiktok, you might be wondering what this feature in Tiktok is and how it works. So, the ad authorization feature or Tiktok amplify is a feature that allows Tiktok and any of Tiktok affiliate platforms, partners, and marketers to use your Tiktok video content for advertising.
If you are a new content creator who is interested in putting your content out there and want the world to either see your face or the type of content you make, then this can be for you.
However, enabling ad authorization means that you are also handing over the rights to your content and the places they might be advertised in. You do not have an exact say in where this content will be advertised and what it will be advertised for. So, before you do enable this feature, you need to keep these things in mind.
Should You Enable Ad Authorization In Tiktok
So, the question arises whether you should enable ad authorization in Tiktok. You need to first consider the possibilities when you enable the ad authorization in Tiktok. You will get more views in Tiktok, there is a possibility that your content will be scouted by more advertisers or marketers across various platforms.
However, you also do not have the right to which content or video the advertisers are going to use for their campaign and what message this campaign might have. So, if you have a string of boundaries that you do not want to push or have moral standards that should not be crossed, then you should be wary about enabling the ad authorization feature in Tiktok.
What Are The Benefits To Enable Ad Authorization In Tiktok
So, we have considered all the possibilities with ad authorization in Tiktok. However, what might be the benefits of enabling this feature? Here, we have listed all the possible benefits that you may incur through this process and if enabling the ad authorization feature works best for your Tiktok profile.
- If you have specific brands shown in your video content, then such brands may use your Tiktok content to advertise their product, service or overall experience with the brand.
- You may get more views and may get scouted by potential advertisers and marketers for creative content.
- A content creator also has the possibility to put their name out, their face out or their content out onto platforms where potential viewers will get to see the content.
How To Enable Ad Authorization In Tiktok
So, if you think the ad authorization or amplify feature in Tiktok is useful for your Tiktok profile and content, then here are the steps to enable ad authorization in on Tiktok in both your Android and iOS devices.
Enable Ad Authorization In Android Device
The steps to enable ad authorization or Tiktok amplify on an Android device are below. The steps are easy to follow.
Step 1: Launch The Tiktok App In Your Device
First, launch the Tiktok app in your device by tapping on it. You can then log in to your Tiktok account using your login credentials.
Step 2: Go To Profile
Once you are in the home screen for your Tiktok profile, tap on the Me icon on the bottom right corner of the screen to get to your Tiktok profile.
Step 3: Go To Settings And Privacy
In your Tiktok profile page, tap on the three dots icon on the top right corner of the screen. Your settings and privacy page will then open up on the screen.
Step 4: Tap On Privacy And Safety
Once you are in your settings and privacy page, tap on the privacy and safety option on the screen.
Step 5: Enable Ad Authorization
Once you are in the privacy and safety settings screen, go to the option to enable ad authorization and toggle the icon to green to turn it on.
Once you have completed the process, the ad authorization to Tiktok and any affiliated marketers with Tiktok will then be enabled.
Enable Ad Authorization In iOS Device
You can also enable the ad authorization on Tiktok in your iOS device. To do this, follow the steps given below.
Step 1: Open The Tiktok App In Your Device
You need to first open the Tiktok app in your device by tapping on it. You can then log in to your Tiktok account using your login credentials to your Tiktok account.
Step 2: Go To Profile
Once you are logged in to your Tiktok account, tap on the Me icon on the bottom right corner of the Tiktok home screen to get to your profile.
Step 3: Go To Settings And Privacy
In your profile, tap on the three lined hamburger icon on the top right corner of the screen. Your settings and privacy page will then open up on the screen.
Step 4: Tap On Privacy And Safety
Next, tap on the privacy and safety option in your settings page.
Step 5: Enable Ad Authorization
Finally, go to the option that says enable ad authorization and you can toggle the option on. Once the option is turned on, the toggle icon will become green in color. You can then be assured that the ad authorization is enabled in your device.
What Happens When You Enable Ad Authorization
So, now that you have learned how to enable the ad authorization option in your Tiktok account, you might be wondering what happens next.
For starters, Tiktok and any affiliate platforms and partnered platforms with the Tiktok app will get to use your content for their published and advertising material. The creator of the content does not have a say on what content can be used and what content can be used for what material. This right to your content material is then handed over to the advertisers.
Next, being a part of the ad authorization or amplify program does not mean that you will get ads in Tiktok. This is a general misconception. The ad authorization process has more to do with your content being used for ads instead of the ad content that you get on your Tiktok profile.
How To Disable Ad Authorization
Once you have your ad authorization enabled, you can also disable this feature. If you are worried about the use of your content and want to disable the feature again, then follow the steps below.
Step 1: Launch The Tiktok App In Your Device
First, launch the Tiktok app in your device by tapping on it. You can then log in to your Tiktok account using your login credentials.
Step 2: Go To Your Profile
Once you are in your Tiktok home screen, tap on the Me icon on the bottom right corner of the page to get to your Tiktok profile.
Step 3: Go To Settings And Privacy
In your profile screen, tap on the three dot or lined icon on the top right corner of the screen. You will then get to the settings and privacy page of your Tiktok profile.
Step 4: Tap On Privacy And Safety
In your settings and privacy page, tap on the Privacy and safety option.
Step 5: Disable Ad Authorization
There, you will see the option to enable ad authorization which you can disable by toggling the option off. The toggle icon will become grey from green once it is turned off.
Frequently Asked Questions
Some frequently asked questions on how to enable ad authorization on Tiktok are below.
Why Can’t I Promote On Tiktok
Tiktok videos can only be promoted if they are using original sounds or if the sound can be used for commercial purposes. Moreover, you cannot promote on Tiktok unless they are public videos. You cannot promote videos if they have copyright issues.
How Do I Sponsor Tiktok Videos
You can do paid promotions on Tiktok but your videos have to meet certain criteria if you want to do such promotions on the platform. You can also promote some of your personal videos if they meet the same aforementioned criteria.
Should I Join Tiktok Amplify
Joining Tiktok amplify is dependent in your personal choice. This feature is not compulsory even if you join Tiktok. So, if you want your videos to be put in advertisements then you can go ahead and join the Tiktok amplify option. However, there can also be drawbacks with joining this program so you need to be mindful of the choice.
Conclusion
To conclude, you can enable ad authorization on Tiktok with a few simple steps. You do not have to worry as the possibility to disable the ad authorization feature is still possible to you even if you do not want the feature anymore. However, you cannot ask the advertisers to remove the videos once it publishes if you had the ad authorization feature on. The videos and content being used will not be subject to copyright as you are handing over the rights to the content for advertisers.
Also Read: What Is Tiktok Amplify Program
